Storylane for
From onboarding to expansion, demos that drive it all
Storylane helps customer teams accelerate onboarding, deepen adoption, and reduce churn with interactive demo experiences that work even when you're not in the room.
Trusted by 5,000+
Sales & Marketing Teams
Sales & Marketing Teams
Features at a glance
Guided demos
Build reusable onboarding journeys customers complete at their own pace.
Personalization
Create role-specific paths for admins, end users, and champions.
Hub
Bundle walkthroughs, use cases, and success stories in one shareable link.
Code-free editor
Build and update training content without touching engineering.
Easy sharing
Share demos straight from your CRM, Gmail, browser extension, or Storylane app
Deal intelligence
Identify high-intent accounts, capture leads, and track pipeline influence
Sandbox demos
Create hands-on product environments for training and deep dives.
Create with AI
Generate onboarding guides, tooltips, and feature tours with AI.
Onboard customers without the manual grind
Replace repetitive kickoff walkthroughs with guided demos customers complete on their own
Replace repetitive kickoff walkthroughs with guided demos
Create role-specific onboarding paths for admins, end users, and champions
Customers learn at their own pace and come to calls more prepared

Drive feature adoption before the QBR
Don't wait until a QBR to find out customers haven't touched a feature. Get ahead of it.
Push feature demos via email, Slack, or in-app
Build chapter-based tours for complex workflows
Track who's engaged and who still needs a nudge
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Build a self-serve training library
A library of interactive demos means customers find answers without raising a ticket.
Create a searchable hub of product walkthroughs
Replace static LMS content with hands-on demos customers actually complete
Reduce repetitive support tickets for common workflows
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Show value, prove ROI
Give champions the content they need to sell internally ahead of renewals and upsells.
Bundle demos, use case walkthroughs, and success stories in a Hub
Give champions shareable content for internal buy-in
Track stakeholder engagement ahead of renewals and upsells
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Frequently asked questions
Can I build onboarding demos without involving the product or engineering team?
Yes. Storylane's code-free editor lets CSMs capture the product UI and build guided walkthroughs independently. You can create, update, and publish onboarding demos without a single dev ticket.
How do I create role-specific onboarding paths for different user types?
Build a single base demo, then create separate flows for each role — admin, end user, champion, and so on. Each path can highlight the features relevant to that persona without the customer sitting through content that doesn't apply to them.
Can I build a self-serve training library customers can access on demand?
Yes. Organize demos into a searchable library by topic, workflow, or product area. Customers find the walkthrough they need without raising a support ticket. You can also embed demos directly into your help docs or knowledge base for in-context guidance.
Can I push feature adoption demos to customers who haven't used a new feature?
Yes. Share demos via email, in-app, or Slack and target them to specific customer segments. You can see who's engaged and trigger follow-up workflows when someone completes or skips the demo — useful for getting ahead of adoption gaps before the QBR.
How do I use Storylane to support renewal and upsell conversations?
Bundle relevant demos, use case walkthroughs, ROI summaries, and case studies into a Hub and share one link with your champion ahead of a renewal or business review. You can track which stakeholders opened it and what they spent time on — useful context going into the conversation.
Unlock enterprise excellence
Ensure industry-standard security practices, professional services, and privacy compliance
Custom Domain URL for your demos
Single-Sign On (SSO) and Universal Login
Demo Whitelabel for branding
SOC2 compliant
Used by fortune 1000 companies
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