Welcome to Demo Kitchen, a brand new series that explores the behind the scenes of some of our favorite Storylane demos. In this first edition, we’re featuring a product tour by CodeSignal’s Director of Product Marketing, Katie Fairbank!
EPISODE 01
Chefs
Meet the people behind the demo
Katie Fairbank
Director of Product Marketing,
CodeSignal
Pranay Pradhan
Customer Success Manager,
Storylane
Serves
This recipe is for mid-market PMMs with technical audiences
Series C / 100 employees
Technical audiences that prefer sales-free buying experiences
So we first became interested in using Storylane because one of our primary target audiences is in engineering. And as a generalization, the engineering audience will pretty much do anything to not talk to sales. They’re very tech minded, of course, so they want to get into product as fast as possible.
Ingredients
Key integrations and features involved in this demo
Integrations
Marketo and Salesforce 
CodeSignal treats form submissions from the product tour as Auto-MQL handraisers. Leads are pushed directly into Salesforce via Storylane’s Marketo integration
“We figured that if you’re in the product demo and you’re raising your hand, you should be going straight to Sales”
Product features
CodeSignal uses screenshot-based guided demos for their product tour. The demo involves text modals, hotspots, flows, and lead gen forms. A key Storylane feature was the ability to blur sensitive information.
“The blur feature was really important for us because it enabled us to get to market faster. It helped us focus the users exactly where we wanted them to, even while the product was changing a bit”
Prep Time
How long did it take to go live with the demo? 
2 weeks
It’s actually kind of shocking how fast it was for us. Our goal was to have our demo live on our website 2-weeks after that kickoff call. And we were able to easily, absolutely crush that timeline.
Directions
Building the demo
Look at how Sales is giving live demos as a starting point. Replicate, trim, and review the product tour based on this. 
Using cliffhangers
Give users enough to pique their interest before asking for anything in return. Add forms where users are left wanting more.
Telling a story
Tell a story that's relevant from your audience's POV. Try to cover the user's experience and the organization's needs.
Keeping it short
When thinking about whether or not to include something in the demo, ask yourself  if it’s adding value. If it's not, cut it.
Cosmo, The Space Corgi!
Results
We’re really pleased with our engagement metrics. We've gotten 60 leads from the demo so far and it's influenced opportunities with companies like ebay, Visa, Netflix, which are customers of ours, that we're looking to expand.