Welcome to Demo Kitchen, a limited series that explores what goes into cooking up our favorite Storylane demos and use-cases. In this episode, we’re featuring Dreamdata, a leading B2B revenue attribution and analytics platform.
EPISODE 03
Chefs
Meet the people behind the demo
Andrea Coloma
Sr. Product Marketing Manager,
Pranay Pradhan
Customer Success Manager,
Storylane
Serves
This recipe is for PMMs looking to build product use-case libraries 
Ingredients
Key use-cases, features, and integrations involved in this demo
Chapter flows
Breakdown your demo into bite-sized chapters so prospects can jump into what’s most relevant to them
We wanted to document our product use-cases, and interactive demos were a part of telling that story
It was important that our demos had optional chapter flows because we don’t want people to feel trapped — if someone wanted to skip ahead, we wanted them to have that freedom
Prep Time
How long did it take to go live with the demo?
3 -weeks
What took the longest time was to get the “recipe” of the demo down. Actually setting it [the demos] up was super fast — the first one took a couple of weeks to get it right, and every demo after would be done in a day…max
Directions
1. Document your use-cases
People purchase software to do a job — so what is that job? We started our use-cases library by documenting our use-cases, and then it was about having them come out into the world”
Start by working with your sales, product, CSM teams and your customers to document and validate EVERYTHING. Well, maybe not everything — but at least key use-cases your audience cares about.“
2. Work with sales to build demos
“We built a script on how best to showcase a specific use-case. Once all that work was done, it was about translating that into an interactive demo.”
Build out scripts and translate them into interactive demos. This will likely involve some back and forth with Sales to nail the perfect narrative, flow, and length for your demos.
3. Furnish with supporting assets
One thing that we try to do as much as we can is weave in customer research, statistic, and success stories into our interactive demos”
Once you have the step-by-step “how to” for each use-case down, inject supporting assets such as case-studies, testimonials, and social proof to recreate the value of a live product demo.“
4. Now put it all together
“The easiest part of the process was actually making the use-case landing pages but that’s because all the work had already been done previously”
We’re nearly there. Once you have all the documentation, interactive demos, and supporting assets in place, it’s simply a matter of putting them all together on your website.
Be intentional about your
audience and messaging
Results
Be very intentional about what it is that you’re trying to communicate. Each one of our demos takes the perspective of the main user
The interactive demos influenced our biggest deal so far. We get a lot of love not only from prospects, but from sales and customer success as well. The demos influence new opportunities as well as upsells so we’re pretty happy!