How To Measure Stickiness Mixpanel
Here is how to measure stickiness in Mixpanel:
- Go to your board or create a new one and select the Add to Board or the Add content option.
- Locate the Retention Report. This report specifically measures the stickiness between two events. Click to open.
- Once inside the report window. Under Retention, select the first event.
- The first event is typically something that happens first and then leads to another action.
- Followed by the second event. This should be an event that happens after the first event.
- Once you make your selection, a retention report and its percentages are calculated and displayed in both graphical and tabular form.
- Once your report is ready, click on Save at the top right.
- You can choose to go back and exit the report.
- And instead use the compact view from your board to quickly measure stickiness.