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How to Understand the Engagement Metrics in Buffer
It is very easy to understand the engagement metrics in Buffer. Here’s a short guide on how to do it:
Go to the top menu bar, then click 'Analyze'.
After that, select the channel with the engagement rate you want to review.
Click the 'Answers' tab to proceed.
From this page, you can view various insights related to the engagement rate garnered by your posts. For instance, you may learn about the best day, type, and frequency to post.
Hover your mouse cursor over the bar in the graph to compare the engagement rate against the given metrics.
On the one hand, glide your cursor over the 'How is This Calculated' option to know how the data is generated.
