Top 8 Click-Through Demo Software to Win More Deals in 2024

Click-through demos, also known as clickable or self-guided demos, allow prospects to explore your product autonomously, without fixed paths or hand-holding. 

Tools that qualify as clickable demo software offer one or more capabilities: HTML capture, live product overlays, or demo environment creation.

These capabilities are important to mimic the experience of interacting with the real product—which video demos can not match. 

Let’s look at the top click-through demo software options available in 2024, carefully selected based on their features, user reviews, market presence, and overall value proposition.

List of Best Click-through Demo Software

In-Depth Review of Best Clickable Demo Software

1.  Storylane

Best for: Rapid demo creation for both sales and marketing use cases

Whether you wish to create a clickable demo to embed on your website, share as a leave-behind, or use during a live demo call, Storylane is the easiest interactive demo software to use. 

It is also one of the fastest-innovating demo platforms, suitable for all company-sizes. 

Key features: 

• HTML capture: Allows for accurate replication of your product's interface by capturing the HTML structure of your web application. This ensures that demos closely mimic the actual user experience.
• Advanced branching logic: Enables the creation of multiple paths within a single demo. Users can make choices that lead to different sections, simulating various use cases or user roles.
• Integrated analytics: Tracks user interactions within the demo, providing data on time spent on each feature, click-through, and completion rates. This helps in understanding which aspects of the product resonate most with prospects.
• Collaboration tools: Includes features like version control, commenting, and shared demo libraries. This allows multiple team members to work on demos simultaneously and maintain consistency across the organization.
• Customization: Modify your product screens according to the prospect. Click on any text, logos, images, or graphs, to edit it and blur delete or hide any sensitive data. 

Pros: 

• Allows creating video and screenshot based demos as well
• Balances ease of use with powerful customization options
• Enterprise-level security with SOC 2 Type II and GDPR compliance
• Quick CRM integration (within 45 seconds)
• User-friendly for both technical and non-technical users
• Tiered pricing plan that accommodates 

Cons:

• Inability to customize live product environment (clones front-end for interactive demos)
• No unlimited user seats

Pricing:

Generous free plan with paid plans starting at: 

• $480/year for screenshot capture
• $6000/year for screenshot and HTML capture

Build your first product tour in under 10 minutes with Storylane. Start free! 

2. Walnut

Best for: AI-powered demo personalization

Walnut is an HTML demo tool that integrates Open AI to suggest demo script outlines and personalize content based on your product and target audience. 

Some of its other notable features are: 

Key features: 

• Template library: Create a set-and-forget template library for AEs to create interactive demos on the go. 
• Collaboration: Allow multiple team members to collaborate with multi-editing capabilities and on-demo commenting.
• Conditional branching: Allows for the creation of dynamic demos that adapt to user choices, providing a personalized experience for each prospect.
• Access controls: Provides granular control over who can view, edit, and share demos, ensuring data security and maintaining version control.

Pros: 

• Robust security features, including data anonymization and access controls.
• Advanced branching logic to effectively capture complex product flows

Cons: 

• Comes with a steep learning curve. 
• For simpler demo needs, Walnut's advanced features might introduce unnecessary complexity.
• Lacks basic features like auto-save. 

Pricing:

Starts at $10,000/year

Also read: Walnut.io Alternatives

3. Navattic

Best for: Simple Marketing demo needs 

Navattic allows marketing teams to quickly build and embed interactive demos on websites and in marketing materials.

Key features: 

• Automated flow creation: Navattic's Chrome extension automatically creates a flow, linking captured screens and pre-adding text boxes. 
• Embed analytics: Navattic provides detailed analytics specifically for embedded demos, allowing teams to track how users interact with demos on different pages of their website.
• Quick demo updates: When you make changes to your product, you can quickly recapture screens and update your demos without recreating them from scratch.

Pros:

• Easy to use, with a low learning curve
• Supports both self-serve and sales-assisted demo processes

Cons:

• Limited advanced customization options compared to some competitors
• Primarily focused on marketing use cases, may not be as suitable for complex sales demos
• Fewer integration options for sales-focused tools
• Does not offer a free trial. 

Pricing: 

Starts at $6,000/year with unlimited user seats. 

Also read: Navattic Alternatives

4. Demoboost 

Best for: Pre-sales-focused demos 

Demoboost stands out for its live demo features. It allows sales engineers to create demo templates or custom overlays for live products that AEs can use during live demos.

Key features: 

• Live demo analytics: Get data per AE and time spent on each step to gain insights into your live sessions.
• In-demo commenting system: Allows prospects to leave comments or questions directly within the demo interface, and sends real-time notifications to sales representatives.
• Real-time customization: Allows sales reps to modify demo content on-the-fly during live presentations, including changing data points, adjusting workflows, or emphasizing different features based on the prospect's reactions.

Pros: 

• You can automate sending personalized follow-up demos to keep prospects engaged.
• Lets you improve sales rep performance through live demo insights.

Cons: 

• Capturing dropdowns in demos may require seeking assistance from the demoboost team.
• Demos take time to load when switching from one screen to the other.
• You need coding skills to edit images or graphs in the demo and blur or remove elements.

Pricing: 

Starts at $10,000/year

Also read: Demoboost Alternatives

5. Saleo

Best for: Personalized live demos using your actual product environment

Saleo allows to add an HTML and CSS layer to your existing product to change its appearance without altering core functionality—allowing you to demo your native product environment. 

Standout Features:

• Chrome extension for live modifications: Easily modify graphs, text, images, metrics, or workflows directly in your SaaS product during demos.
• Multiple product skins: Create and save various personalized versions of your product demo environment for different accounts or buyer personas.
• Native functionality preservation: Maintain core product features, including workflows, drop-downs, graphs, and filters, during demos.

Pros:

• Complete control over data in live demos
• Easy personalization for different accounts or buyer personas
• No disruption to normal product functionality

Cons:

• Initial setup can be challenging
• Data modification in demos requires Saleo support
• No compliance certifications, which may raise security concerns

Pricing: 

Starts at $40,000/year

Also read: Saleo Alternatives 

6. Reprise

Best for: Enterprise teams needing a comprehensive demo platform

Reprise stands out by offering a range of tools tailored to different stages of the buying process. You can create product walkthroughs, live demo overlays, and even sandbox environments. 

This versatility is ideal for large teams needing unified sales and marketing solutions with enterprise-level security.

Key Products:

• Reprise Reveal: Injects custom data into live demos for personalized presentations.
• Reprise Replicate: Builds a separate, fully functional demo environment that mimics your product.
• Reprise Replay: Capture your product's screens or entire application in one go to create demos for embedding on website or sharing as leave behinds.  

‍Pros:  

• Enables template replication for faster setup after initial configuration.
• Enterprise-grade security, including SOC 2 Type 2 certification.
• Supports both live demos and interactive demo creation

Cons:

• Limited integrations and customization options.
• Bulky platform with a learning curve.
• One of the most expensive options on the market.

Pricing:

Starts $40,000/year

Also read: Reprise Alternatives

7. Testbox 

Best for: Creating quick, no-code sandbox environments 

TestBox is a tool that enables sales teams to create unique, data-filled sandboxes for every lead. This allows them to demonstrate a product's value in seconds without requiring engineering support.

Key features

Pre-configured integrations: Includes ready-to-use connections with common third-party tools and services, allowing prospects to see how the product would work within their existing tech stack.

PII-free data population: Automatically fills the demo environment with realistic, anonymized data, providing an authentic feel without risking exposure of sensitive information.

Full product functionality: Allows prospects to access and test all features of the product, including those that might be restricted in traditional demos, giving a complete picture of the product's capabilities.

Pros

• Eliminates the need for extensive demo preparation or data setup
• Supports A/B tests for demo variations
• Does not require maintenance everything something in the product changes 

Cons:

• Fully integrates with your product and thus requires careful data management and security 
• Implementation requires developer support
• Not enough customization options as compared to other tools like Storylane, Walnut, or Saleo. 

Pricing: 

Starts at $33,000/year for 15 users

8. Demostack

Best for: Enterprise sales teams requiring highly secure, customizable demo environments

Demostack lets you create glitch-free, personalized demos directly within your live application, eliminating downtime and allowing for on-the-fly data and visual adjustments. 

Key Features:

• Dedicated demo environments: Creates isolated instances of the product for each prospect or demo scenario, ensuring that demonstrations don't interfere with each other or with the live product.
• Granular access control: Allows precise management of what different users can see or do within the demo environment, particularly useful for products with complex permission structures or when demonstrating to large buying committees.
• Demo library: Provides a centralized repository for storing and managing multiple demo versions, allowing sales teams to quickly access and deploy the most appropriate demo for each prospect.
• Real-time editing capabilities: Enables on-the-fly modifications during live presentations, allowing AEs to adjust data, features, or workflows to address specific prospect questions or scenarios.

Pros: 

• Provides a highly controlled demo environment suitable for sensitive industries
• Offers robust compliance features, including GDPR and HIPAA
• Enables the creation of complex, multi-product demo scenarios

Cons: 

• High costs may be justifiable only for large enterprises
• Complexity might be excessive for simpler product demonstrations
• Requires creating new demos for each product update

Pricing: 

Starts at $50,000/year

Also read: Demostack Alternatives

5 SaaS Companies Doing Amazing Click-through Demos 

Why start from scratch when inspiration is all around? Here are five awesome click-through demos examples: 

1. Clari

What we love

• A simple, linear progression made for easy viewing.   
• The use of storytelling makes the copy more impactful.

2. Gong

What we love

• Tooltip button descriptions are crisp and clearly state the benefits.
• Excellent use of hotspots to highlight features.

‍

3. Toplyne

What we love

• Welcome message lays out the key pains the product solves. This makes the viewer curious to know more.
• Offers a secondary CTA to schedule a custom demo. Even if a viewer doesn’t see through the end, they’ll still see the CTA. 

4. Fulcrum

What we love

• Use of sample data gives the demo environment a real-world feel. 
• Persona-driven storytelling makes for a highly engaging customer experience. 

5. Pulley

What we love

• Use of a fictional example to demonstrate the use cases.   
• A combination of demo overlays and tooltips lets the view follow without stress. 

How to Create the Best Click-Through Demos?

As we've explored the top tools in the market, it's clear that each offers unique strengths to suit different needs and budgets. 

But, regardless of the tool you choose, here are some best practices to keep in mind for creating awesome click-through demos:

1. Focus on key features that solve specific pain points
2. Personalize the experience for different industries or use cases
3. Provide clear navigation and interactive elements like hotspots and tooltips
4. Optimize for various devices (desktop, tablet, mobile)
5. Include clear calls-to-action to guide users to the next step
6. Regularly analyze user interactions to improve your demos

To wrap up, the most effective demos are those that not only highlight your product's features but also clearly demonstrate how it solves your prospects' pain points while allowing them the freedom to explore at their own pace. 

With the insights and tools discussed in this article, you're now well-equipped to create compelling click-through demo that help you close deals faster.