“Coming Soon” Landing Pages That Convert: 20 Examples to Inspire You

The median landing page conversion rate across industries stands at 4.3%.

But what if we told you that a pre-launch landing page, when done right, can surpass this benchmark?

This is because they’re more action-oriented than content-heavy. When paired with the right CTA, they create a sense of exclusivity, prompting visitors to take action.

Even when your product is not released yet, coming soon landing pages can serve as an effective way to capture leads, generate buzz, and build an audience.

If you’re looking to create a coming soon landing page, this article can be your go-to for tips, benefits, and creative examples to inspire your teaser website.

Let’s dive in!

What is a coming soon page?

A coming soon page is a temporary web page designed to create anticipation and interest for an upcoming product, service, event, or website launch. 

It creates buzz, builds anticipation, and gets people to mark their calendars for your big reveal. 

Coming soon pages can vary widely from simple, text-based announcements to creative and interactive experiences. The key is to provide just enough information to pique interest without giving everything away and providing a clear CTA, allowing visitors to take action to know more.

What are the benefits of a coming soon landing page?

• Build Anticipation and Buzz: Remember the frenzy before the latest iPhone launch? That’s what we're aiming for (minus the camping outside stores part).
• Organic sharing: You can share the page on social media and expand your reach without additional marketing spend.
• Capture Leads Early: Start building email lists before your official launch. 
• SEO Head Start: Give search engines a sneak peek so you're not starting from zero on launch day. This can help you start ranking for relevant keywords or have customer interaction on the page before your full launch, potentially giving you a competitive edge.
• Establish Brand Presence: Before your full website or product is ready, make a mark with your visual style, tone of voice, and core messaging to your target audience.
• Get Feedback: Use it as a sounding board to refine your offering. It's like a focus group, but it's way less awkward.

Coming Soon Landing Pages: 15 Creative Examples for 2024

Storylane- Pre-launch landing page 

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Not to toot our own horn, but Storylane’s coming soon page for ‘Demo Hub’ is a masterclass on how interactive content can help you nail a pre-launch campaign. 

• The page screams, "Something awesome is coming!" and subtly directs users to the interactive demos for people to try out
• This helped them explore the product at their own pace and doubled up as a powerful conversion tool. 

With this clever approach of putting the customers in the driver’s seat and letting the “Join waitlist” call-to-action shine, we saw over 700 company sign-ups on our waitlist, garnered over half a million impressions, and saw a 33% increase in brand name searches on Google. 

Nothing short of an effective strategy for a coming soon page!

In fact, using Storylane, you can create a demo in under 10 minutes to showcase your product on your next “coming soon” landing page.

Here’s how it works:

Try creating one for free or book a demo with Storylane. 

Liquid- Quiz based coming soon page

This coming soon page from Liquid is another good example of how interactive content is becoming more common in coming soon pages.

• Instead of the usual "enter your email" look, Liquid uses a quiz to get to know its visitors before it sends updates.
• This interactive approach helps visitors describe why they’re on the page and helps Liquid tailor its offering to match user preferences. 

Talk about killing two birds with one stone – they're building a list and conducting market research simultaneously. 

Backseat- Free services coming soon page

This page by Backseat is an example of how a coming soon page can offer different options besides the usual “Join waitlist” or “Subscribe to get notified.”

• Backseat plays it smart by offering a sneak peek at both free and paid options. 
• This dual approach allows visitors to wait for the freebie or jump the queue for premium features. 

By clearly outlining these options, Backseat manages expectations like a pro while building that all-important pre-launch buzz. It's a win-win situation that keeps everyone in the loop and excited for what's to come.

Folk-Teaser website

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This teaser website from Folk is a creative way to announce its product launch. The homepage is tailored to explain the features, with a prominent CTA inviting visitors to sign up and know more.

• Folk strikes the perfect balance between mystery and revelation with its teaser website. 
• It's like a movie trailer for a SaaS product—it gives just enough info to pique interest but leaves you wanting more. 

With the CTA modified to say “Join priority list,” visitors can't help but join the waitlist, feeling like they're part of an exclusive club before the doors even open.

Lorna Jane- Ecommerce coming soon

Lorna Jane uses a coming soon page to discuss an exciting collaboration line on their activewear.

• With a coming soon page that's as stylish as their activewear, the visually appealing layout and clear call-to-action work together like a well-coordinated outfit. 
• By inviting visitors to be the first to know, they're not just building a list—they're creating a community of insiders. 

This smart move turns potential customers into brand advocates before the first product hits the virtual shelves.

Yoseka Stationery- For preorders

This pre-launch landing page by Yoseka is a unique example of how to use a separate section on a website for pre-orders only.

• By allowing customers to reserve items in advance, the brand is not just generating early sales—it's creating a sense of exclusivity. 
• It's like a VIP pass to the world of pens and papers, and thanks to pre-orders, the brand can curate items sustainably.  

Netflix TUDUM- Countdown coming soon page 

Netflix’s TUDUM is a classic example of a countdown page, building anticipation for an event or a release.

• The prominent countdown timer builds suspense for viewers, creating a shared sense of anticipation
• This turns passive viewers into an engaged community

Interested viewers can also add the event to their calendar or will be emailed about it, so they’re aware when the timer hits zero.

RISE- Pre-register landing page

RISE’s landing page is an example of a landing page for pre-registrations for events with large attendees.

• It's like a well-organized party invitation – you know exactly what you're signing up for and when it's happening. 
• By keeping the design straightforward and the message clear, RISE ensures that potential attendees can register easily and get the details via email. 

It's a no-nonsense approach that respects users' time and sets the tone for a focused, valuable event.

Launch- Website revamp landing page

Launch is an example of a website refresh, but conveyed creatively using a coming soon landing page. 

• It also takes a different approach to the "under construction" sign with its website revamp landing page. 
• Instead of leaving visitors in the dark, it's turned downtime into an opportunity for engagement. 

By redirecting users to this page, the company manages expectations and builds anticipation for the grand reopening. It's a smart way to turn a potential inconvenience into a marketing opportunity.

Ace and Tate- Out of stock landing page 

This coming soon page by Ace and Tate is an example of how products being out of stock can still be used as a marketing opportunity for pre-orders or to browse related products.

• By directing visitors to a coming soon page for popular items, they're letting them know that their favorites would be back in stock 
• This also allows visitors to browse related items. 

This tactic keeps customers engaged and excited, turning a potential "closed door" moment into an open window of opportunity.

IX global US Program landing page

IX Global’s coming soon landing page is a bit different with it’s offering. It’s an opportunity to be an ambassador with them, with the option to sign up and receive emails until the launch.

• By focusing on building excitement and community around the initiative, they're setting the right stage for the program's pre-launch strategy. 
• The page invites interested individuals to sign up and get notified of updates

This is a smart way to ensure their launch is met with enthusiasm and a ready-made team of brand ambassadors.

Rich Glen- Bestseller coming back soon

Have a bestseller? This example from Rich Glen shows us that having a coming soon page for a single product works too, when it’s worth the hype.

• The page clearly communicates that the product will be available again soon
• This way, the brand can manage inventory, build anticipation, and get a preview of the number of interested customers. 

The option to sign up for notifications is like getting on the VIP list for a product launch, making customers feel valued and informed.

Alaska Firearms- More content coming soon

This coming soon page from Alaska Firearms is an example of how adding new content can also be a marketing opportunity.

• By signaling that more content is on the way, they’re informing visitors that this isn’t just a 404 or an empty page 
• They’re also giving them the option to either contact them or book a package with them on the same page. 

This approach ensures that visitors don’t just return after seeing an incomplete page but are encouraged to take action or navigate the website further. 

Tableau- New product updates

This coming soon page by Tableau shows how interested visitors can either view upcoming features or browse the latest releases.

• Tableau clearly communicates what’s on the roadmap with this page
• There are regular updates, and the brand keeps its users informed of the newest releases. This strategy positions Tableau as a brand that's always one step ahead, encouraging users to stay tuned and engaged with every new development.

Wrapping up

Remember, your coming soon page is more than just a digital "We're not ready yet" sign. 

It's your chance to make a first impression, build anticipation, and start your customer relationships off on the right foot.

If your next big launch or revamp is just around the corner, will you go for an interactive demo experience like Storylane, a countdown timer like Netflix, or a teaser website like Folk?

The choice is yours, but one thing's for sure - with these examples as inspiration, your coming soon page is bound to be a showstopper.