What is a Demo Center (+5 Customer Examples)
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Let’s face it: One demo is not enough to educate or convert your buyers.
No, your buyers aren’t looking forward to “we’ll reach out to you shortly” or a standard demo experience from your sales team.
Instead, buyers want to explore relevant products and features at their own pace. AKA, specific, short demos that are relevant to the buyer’s specific needs.
Which in today’s B2B buying process, led to the rise of product demo centers.
They’re self-serve product experience sites, which allow buyers to jump to their specific needs or queries faster, easing the buying process.
Let’s break down how demo centers reduce friction and make the buying experience shorter and easier.
What is a Demo Center?
A demo center is a microsite or landing page where buyers can explore different product demos catered to their use case, persona, or feature that matters most to them.
Instead of sitting through a one-size-fits-all presentation, buyers can sift through a content hub and discover your product’s value at their own pace.
At Storylane, we do demo centers a bit differently. We call them “DemoHubs,” offering interactive features to engage buyers, such as:
- Centralized Demo Discovery: DemoHubs offer a gallery or playlist view that lets buyers easily navigate different use cases and features
- Guided Playlists: Create curated demo sequences to tailor the experience to specific buyer needs.
- Real-Time Engagement: CTAs, lead capture options, and live chat ensure buyers find what they need and stay engaged.
- Analytics & Integrations: Track buyer activity, identify top prospects, and send insights to tools like HubSpot and Slack
- Enterprise Security: Features like SSO, custom branding, and SOC2 compliance offering buyers a secure, branded experience
Infact, here’s how you can experience DemoHub for yourself:
When Should You Use a Demo Center?
At Tradeshows
Prospects at tradeshows or events don’t want another brochure or video; they want to see your product in action.
This is when a combination of an in-booth digital kiosk or screen and a demo center becomes your digital spokesperson. They allow multiple prospects to explore your product at the same time, at their own pace.
Tip: Set your in-booth demo centers on autoplay so they continue to run in the background and attract traffic. Here’s our quick guide on using demos at tradeshows.
The Post-Demo Follow-up
We've all been there – that moment when a prospect says, "This is great, but I need to show it to my team." Instead of crossing your fingers and hoping your one-hour demo stuck in their memory, send them a link to your demo center.
For instance:
It's like giving them (plus their team) a backstage pass to revisit the highlights and explore features at their own pace.
Also read: Best follow-up emails to send after meetings
For Personalized Outreach
A demo center lets you create personalized experiences for different customer ICPs, showing exactly how your product adds value to their workflow.
Or even when selling to a buying committee, there are always different departments involved- such as finance, IT, etc. You can curate different demos by features or department use cases and compile them in a single demo center.
Prospects in financial services can dive into compliance features, while marketing teams can explore analytics capabilities – all without having to skim through irrelevant content.
Product Education
Cramming all your product features in a single demo might just do more harm than good. In such cases, complex product features can be broken down into digestible, shorter demos within demo centers.
That way, you don't overwhelm prospects and help them zero in on the features that benefit their use case.
5 Creative Examples of Demo Centers (From Our Own Customers)
1. Cognism
Demo center: https://www.cognism.com/demo-centre
Cognism is a B2B sales intelligence platform that services a wide range of audiences. Accordingly, its demo center breaks down multiple use cases and products into bite-sized demos for quick consumption.
Inside the Cognism Demo Center
Cognism’s demo center is set up to make exploring easy. Here’s what it includes:
- Playbooks and workflows, with each self-guided demo highlighting a different feature
- Filter the demos based on the use case, keyword, or product
- A live chat to answer questions
2. SentinelOne
Demo center: https://www.sentinelone.com/tour/
SentinelOne is a leading cybersecurity platform that supports a wide range of products.
Cybersecurity is known for its complex, multi-faceted products. To tackle this, SentinelOne's demo center helps early-stage prospects understand product features and use cases at their own pace.
Inside the SentinelOne Demo Center
SentinelOne’s demo center is designed for quick, self-paced exploration, putting the security features on spotlight. Here’s an overview:
- Interactive walk-throughs showcasing SentinelOne's AI-driven product features
- Demos to showcase how the platform defends against real-time attacks
- Demos that walk the user through investigating and resolving incidents efficiently
3. Cleeng
Demo center: https://cleeng.storylane.io/hub/l7okbjqp672v
Cleeng is a subscription management platform for OTT broadcasters and media companies, helping them manage subscribers, drive engagement, and streamline billing.
Accordingly, its demo center breaks down how they can best use the platform’s features, from monetization to client retention and management.
Inside the Cleeng Demo Center
Cleeng’s demo center makes it simple for users to explore each feature’s functionality through self-guided tours. Here’s what you’ll find:
- Demos that guide through platform features and subscriber management
- A monetization and retention section to discover Cleeng’s tools for tracking viewer engagement and reducing churn
- Demos on integrations with other services or apps
4. Graide
Demo center: https://app.storylane.io/hub/mvqqubx1dzgq
Graide is an AI-powered platform that provides educators with intelligent grading and feedback processes.
So, its Demo Center is simple and to the point. It takes you through interactive demos on grading an assignment or providing feedback on academic assignments using the product.
Inside the Graide Demo Center
Graide’s demo center is shorter, with examples of how they can use the product to grade and score maths, essay or script-related answers. Here’s what you’ll find:
- See how Graide uses AI to speed up grading for various assignment types and to update feedback in real time
- Explore how to provide constructive, specific feedback to students based on the subject
- Track answer history, review updated answers and changes in real-time
5. CD systems
Demo center: https://app.storylane.io/hub/taafwoi7iuzy
CD Systems is a platform designed for chauffeur services and fleet management.
Given that the platform caters to new and existing users looking for client booking or real-time tracking and reporting, CD Systems Demo Center tackles everything from setup to using the right pages and features via simple-to-follow interactive demos.
Inside the CD Systems Demo Hub
CD Systems’ demo hub makes it easy for new and existing users to explore each feature in action with guided tours. Here’s what it covers:
- How to setup the platform and use it to simplify bookings and dispatch chauffeurs with ease
- Demos for getting started, how to assign/dispatch a driver, and create invoices
- How to navigate the platform and use alerts
Create Product Demo Centers with Storylane
With Storylane, you can create, customize, and launch your demo center without writing a single line of code.
Take it from our growing hub of customers with demo centers.
Such demo libraries help your prospects go through your product features easily (like Cognism did) or show your product in action with the right examples (like Graide did).
Looking to reduce buyer friction with demo centers and see it in action for your own product? Create your first demo today or book a demo to know more.
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Make buying easy with Storylane
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