Sales
May 1, 2024
-
4 min read

Enterprise Sales Software: Types, Top-Picks, & More

written by
Nalin
Founder & CEO
reviewed by
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Enterprise sales software tackles the complexities of high-value B2B deals.  Built for scalability and robust workflows, these platforms offer advanced features like opportunity management, sales forecasting, and deep data analysis.  They're also customizable and foster team collaboration, empowering you to close those million-dollar deals.

But with so many options on the market, choosing the perfect fit for your company can be overwhelming. 

We've done the deep dive, researching and evaluating the top enterprise sales software solutions. We'll share our top picks along with their key features, pricing models, and unique strengths to save you time and effort.

Types of Enterprise Sales Software 

Type Used for Top picks in category
Customer Relationship Management (CRM) software Optimizing interactions throughout the customer lifecycle. Salesforce (Our top pick)
HubSpot
Zoho
Interactive demo software Creating engaging product demonstrations. Storylane (Our top pick)
Walnut
Saleo
Sales enablement platforms Equip reps with training & sales collateral. Seismic (Our top pick)
SalesHood
Allego
Sales Performance Management (SPM) software Optimizing sales team performance. Anaplan (Our top pick)
Performio
Varicent
Sales intelligence software Gain insights on customers, markets & competitors. Apollo.io (Our top pick)
ZoomInfo
LinkedIn Sales Navigator
Sales forecasting software Predict future sales based on data & trends. Clari (Our top pick)
Pipedrive
Insightly
Sales content management software Store & manage sales content (presentations, proposals). Highspot (Our top pick)
Paperflite
Showpad
Sales coaching and training software Provide personalized coaching to improve sales skills. Gong.io (Our top pick)
RevenueGrid
Mindtickle
Sales engagement platforms Automate tasks & personalize outreach. Yesware ( (Our top pick)
Outreach.io
Salesloft
Partner Relationship Management (PRM) software Managing relationships and performance of channel partners. Impartner PRM (Our top pick)
ZINFI
PartnerStack

12 Best Enterprise Sales Software: An In-depth Analysis

1. Salesforce - Best CRM Software

Best for:

Unmatched scalability and customization for complex enterprise sales processes. 

Key Features:

  • Reporting and forecasting features are readily built into the platform
  • Standard dashboard that gives complete visibility of the pipeline
  • Accurate contact scoring tools for estimating conversion probability
  • Native AI that helps in workflow automation and creating custom forecasts
  • Custom coding option along with the option to develop code from anywhere without any additional software

Pros:

  • Industry-leading CRM platform and offers the most extensive feature set. 
  • Requires fewer IT resources in comparison to on-premise CRM systems
  • Highly customizable and integrates with a vast ecosystem of third-party applications.

Cons:

  • Can’t operate without an internet connection
  • Relies solely on the Salesforce database that leads to lesser control over CRM upgrades and scheduled downtimes
  • Can be expensive for small or medium companies

Pricing:

Starts from $165/user/month

2. Storylane - Best Interactive Demo Software

Take a tour of product

Best for:

Creating quick and powerful clickable demos for both sales and marketing use cases.

Key Features:

  • Account reveal option to transform unknown demo visits into confirmed leads
  • Embed product tours on the website homepage
  • Add a lead form either inside or outside a product demo
  • Using firmographic data for account enrichment
  • Advanced analytics for demo tracking of individual users

Pros:

  • Ideal for both sales and marketing teams
  • No coding or technical knowledge required
  • Can create your first interactive video for free
  • Extensive personalization
  • SOC 2 Type II, GDPR compliance as well as SSO and SAML 2.0 support.

Cons:

  • Integrations can take a while to load
  • Cost can be a bit more due to its enterprise features
  • Few integrations available as of now

Pricing:

Generous free plan with paid plans starting at $40/month. 

3. Seismic - Best Sales Enablement Platform

Best for:

Optimizing sales effectiveness through content management, coaching tools, and insightful sales analytics.  

Key Features:

  • Enable sellers to find and share relevant content with prospects 
  • Create interactive sales training with role plays and video recordings
  • Social media option to build strong relationships between buyers and sellers
  • Create personalized content for buyers

Pros:

  • Easy to access sales materials 
  • Personalized content recommendations based on user roles
  • Automating manual tasks, such as content creation
  • Offers sales analytics and insights

Cons:

  • Some features can be confusing
  • Not easy to locate features
  • Offers a premium pricing model only

Pricing:

$50 - $150 per user per month. 

4. Anaplan - Best Sales Performance Management Software

Best for:

Creating effective compensation plans with scenario modelling, intelligence-based budgets, and trust-based signals.    

Key Features:

  • Analyze production rates and market predictions
  • Manage workflows to boost sales and revenue projections 
  • Integrate sales numbers and marketing achievements for accurate forecasts
  • Detect recruitment gaps and manage payment plans

Pros:

  • Speed and scalability 
  • Integration and data loads
  • Complex business problem modeling
  • Multi use-case implementations

Cons:

  • Difficult for casual users without coding knowledge
  • Steep learning curve
  • Creating custom workflows can be a bit diffcult

Pricing:

$2,000 - $4,000 per month

5. Apollo.io - Best Sales Intelligence Software

Best for:

Sales teams looking for multi-channel prospecting and automated outreach.      

Key Features:

  • Contributory network powered by 2M users
  • All tools such as contact and account data, call recording, and deal management in one place
  • Automated sales engagement options
  • Track, record, and analyze conversations with conversation intelligence  
  • Automated syncing and enrichment of your CRM 
  • Optimize lead forms for better deal-closing

Pros:

  • A/B testing options in sequencing 
  • Volume and accuracy of information
  • Straightforward interface and easy-to-navigate

Cons:

  • Email bounce rate high
  • Discrepancy between company and actual info in some cases
  • Mobile version not as great as the desktop one

Pricing:

Starts at $119/user/month

6. Clari - Best Sales Forecasting Software

Best for:

Securing technical wins and driving revenue predictability in B2B sales.        

Features:

  • AI-based projection to pressure-test sales calls
  • Clear visibility and better accuracy of sales forecasts 
  • History tracking of important sales forecasts
  • Share pipeline insights with the team 
  • 4-point deal inspection for better deal analysis

Pros:

  • Easy to update opps without using any other apps
  • Easy to read pipeline view
  • Easy to manage call number
  • Accurate AI forecasting

Cons:

  • Too many features can be overwhelming for teams
  • Score tracking limited to AI data
  • Can be expensive for small and medium businesses

Pricing:

$2000-$10,000/month, depending on the team size. 

7. Highspot - Best Sales Content Management Software

Best for:

AI-driven platform for removing content chaos and automating content creation 

Key Features:

  • Configurable reporting for all functionalities to help break down business outcomes 
  • Customizable compliance and security for individual content and the whole platform
  • Create personalized and interactive digital sales rooms
  • Validate seller’s performance using score cards, meeting intelligence, and AI sales coaching

Pros:

  • Organization and sharing of sales materials 
  • Easy prospect engagement tracking
  • Searchable and easy-to-find content
  • Regular product and solution updates

Cons:

  • Interface can be confusing for some customers
  • Expensive for small and medium businesses
  • Limited customizations for businesses with unique needs

Pricing:

$50 to $100 per user per month

8. Gong.io - Best Sales Coaching and Training Software

Best for:

Sales teams looking to get more revenue insights  

Key Features:

  • 300+ unique signals to predict deal outcomes
  • Boost manager capacity and raise rep performance with AI
  • Full pipeline visibility to inspect deals and pipelines
  • Monitor rep performance with out-of-the-box analytics
  • Complete account history in a single view with AI 

Pros:

  • Detecting conversation topics and sorting calls on them
  • Identifying sales improvement areas
  • Creating call summaries
  • Easy to share call recordings

Cons:

  • Caller accuracy
  • Pricing can be a bit expensive 
  • Not easy to grab call snippets

Pricing:

$100 - $200 per user per month

9. Yesware - Best Sales Engagement Platforms

Best for:

Scaling email outreach without changing processes or tools   

Key Features:

  • Multiple touch types such as automated emails, manual emails, phone call reminders, LinkedIn InMails, and custom touches.
  • Email customization with dynamic fields
  • Ready-to-use database of email templates
  • Email tracking for discovering the hottest leads

Pros:

  • Campaign organization
  • Tracking email open rates
  • Saving templates of commonly used emails
  • Sending bulk email campaigns

Cons:

  • Immediate email sending can hurt domain health
  • False tracking notification on link clicks
  • Bulk billing not effective 

Pricing:

Ranges from $65/seat/month

10. Impartner - Best Partner Relationship Management Software

Best for:

Smooth and effortless communication between partners, distributors, and resellers     

Key Features:

  • Multiple journeys and workflows assigned to individual partners 
  • Personalize partner portal experience
  • Create on-demand partner certification programs
  • Unlimited personalized dashboards with Analytics Studio

Pros:

  • Resource pages are easy to build
  • Plenty of cobranding opportunities
  • CRM integrations available 
  • Easy to navigate 

Cons:

  • Cumbersome documentation management 
  • Difficult to set up training 
  • Expensive pricing 

Pricing:

Starting at $2,000 per month (billed annually)

11. Cognism - Best CRM enrichment platform

Best for:

Enriching CRMs with accurate emails and manually verified mobile numbers to build pipeline faster by connecting with decision-makers.

Key features:

  • International data coverage; leader in EMEA.
  • Phone-verified mobile numbers (Diamond Data®).
  • B2B email addresses.
  • Compliant with GDPR, CCPA, with broad checks against DNC lists 
  • Automated CRM data enrichment.
  • Intent data powered by Bombora. 
  • Seamless integrations with your exciting tech stack.
  • Unrestricted access to data (within generous fair use policy) via web app and browser extension.

Pros:

  • High-quality B2B data globally and the best coverage in EMEA.
  • Best-in-class 1-click integrations (Salesforce, Outreach, HubSpot).
  • Enterprise-grade data compliance and security.
  • Rapid onboarding and high usage and product adoption across the sales organisation

Cons:

  • No free trial
  • Lack of sales engagement features
  • No email sequencing

Pricing:

Reach out for a custom quote.

12. Qatalog - Best Enterprise Search

Best for:

Retrieving information from various internal data sources in a single bar and simplifying access to distributed information, data, and files.

Key features:

  • Improves reps’ efficiency by simplifying access to data and information in enterprise organizations with distributed resources with a single search.
  • Gathers essential insights, creates concise summaries of lengthy documents in real-time.
  • Centralised AI knowledge hub.
  • AI suggests follow-up searches.
  • Admins can manage access levels for different users

Pros:

  • No data-indexing.
  • Minimal hallucinations.
  • Enterprise-grade data security and compliance.
  • Integrations with other enterprise systems (Salesforce, HubSpot, Marketo).

Cons:

  • Might not be suitable for smaller companies due to pricing.
  • Might benefit from more customisable workflows.

Pricing

14-day free trial.

Must request a custom quote.

Frequently Asked Questions

1. What is enterprise sales software?

An enterprise sales software is a type of software used by sales teams to improve their sales processes, such as pipeline management, sales forecasting, and inter-department collaboration. 

2. What is enterprise-level selling?

Enterprise-level selling is defined as the process of selling software to organizations that improves their processes. Examples of sales software are CRMs, cybersecurity tools, etc. 

3. What makes enterprise sales different?

Enterprise sales can be different in many ways, such as longer sales cycles, multiple stakeholders, more investments, and larger deal sizes.

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“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”
Madhav Bhandari
Head of Marketing

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