G2 Recognizes Storylane as the Category Leader in Demo Automation!

If the virtual squares we meet each other on every day could talk, they’ll tell you all about the excitement and joy we’ve been feeling here at the Storylane headquarters!

All thanks to G2, for recognizing us as the Leader in the Demo Automation category. Alongside being named the leader, G2 has also awarded us badges for:

• ‘Fastest Implementation’ (Demo Automation)
• ‘Easiest Setup’ (Demo Automation)
• ‘High Performer’ (Content Experience)
• ‘High Performer - Small Business’ (Content Experience)

Read on to find out how G2 defines each of these categories and where we stand in them. 

Demo Automation 

According to G2, 

• Demo automation solutions are used in presales processes to automate the creation of product demonstrations. 

• It also enables prospects to get an early product experience through a customized and personalized demo. 

• Solutions in this category educate the prospect early in the process by illustrating a product’s value and highlighting its capabilities.

Storylane scored the following user satisfaction ratings on a scale of 10 in this category:

          (i) Multiple personas - 10.0 (Industry average - 9.1)

          (ii) Demo Creation - 9.7 (Industry average - 9.3)

          (iii) Analytics - 9.3 (Industry average - 9.0)

         (iv) Quality of support - 9.9 (Industry average - 9.4)

With Storylane, sales teams can replicate their product in the form of custom demos that can be tailored to unique personas.

These demos cater to multiple use cases such as product walkthroughs, leave-behinds, implementation guides, onboarding checklists, etc., and enable higher engagement and improved conversions.

It's so good I almost want to keep it a secret. They're a singular solution to innumerable pains in sales, marketing, services, BD, partnerships and even internal operations and enablement. Storylane has practically no limit to its utility.

Matthew Weisberg - Director of Solutions Consulting, Enterprise Sales & Marketing @ Upland Software

Content Experience 

According to G2, 

• Content experience platforms enable companies to create personalized experiences geared toward audience engagement. 

• Content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes such as capturing leads, scoring leads, or driving people to a contextual call to action, among others.

• Content experience platforms can also offer distribution features and analytics to track content performance and audience insights. 

Storylane scored the following user satisfaction ratings on a scale of 10 in this category:

          (i) Is the product a good partner in doing business? - 9.8 (Industry average - 9.2)

          (ii) ROI Reporting - 8.6 (Industry average - 8.4)

          (iii) What is your org’s estimated ROI on the product? - 10.0 (Industry average - 10.0)

Storylane helps you create personalized demo experiences of your product that are interactive and self-paced. This way, you can give your prospects the actual feel of the product and what it can accomplish, even before they sign up for your product. 

You can embed these product experiences on your website, use them during live demos, or share them with your prospects. Additionally, use our native integrations to track your audience engagement throughout their buying lifecycle.

Great experience all around. Storylane has been a great way to show the product and create walkthroughs that align with our audience. It's easy to use, intuitive and provides great self service tools.

Kristie Conner - VP of Product Marketing @ ContractPodAi

We wouldn’t be here if not for your incredible support and feedback. Thank you for always cheering us on for being champions of Storylane in all possible avenues. 

Because of you, we’ve come this far. And because of you, we’ll continue to go farther ❤️

If you’re new here and would like to get started with interactive demos, go ahead and try out Storylane today!