Retaining the Funds for a Tech Solution During Budget Cuts
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Budget cuts have already arrived in the tech world, and are arriving soon across industries. It’s no longer a will-it, won’t-it situation. Unavoidably, businesses will take stock of tech, resources and other investments to trace every last penny.
In such times, how do you let go of tools that you've built your workflows around? How do you fight to keep tools that help you prove the ROI of your work?
Keep reading to find out how to retain the budget for a tech solution when businesses are tightening their purse strings.
🧠 What the Experts Recommend:
- Track your current tools and its usage
- Rationalize the business case to keep the tech stack lean
- Evaluate the tool’s impact on revenue
#1 Track and identify which tools are mission critical
Senior Product Marketer at Prompt Therapy Solutions Inc, Ashley Guttuso, says that a spreadsheet helps her track the different tools, their costs and the projects in which they are used. Her pro tips?
- Colour code projects according to their (potential) impact on revenue.
- The goal is to make this data sortable by revenue/priority projects then see which tech in your stack is most critical.
- Add visual codes for the tools (eg: 💪) used in each project to indicate which ones are mission critical.
- If you've chosen an emoji, 1 means it’s nice-to-have; 3 means it’s almost irreplaceable.
Doing this will help you make a business case for the line items you rely on most heavily for success.
Update the spreadsheet monthly to stay on the pulse of which tools you can’t live without. Remember, you don’t have to wait for someone to say, “It’s time for budget cuts.” See where money is being wasted and proactively decide when to let go.
💡 Click here to get the template.
#2 Rationalize the business case to keep the tech stack lean
Founding member of recruitment automation startup Kula, Rohit Srivastav, shares how he rationalizes the business case for keeping your tech stack lean and mean.
- Find out whether the tech can save you money over time
If you're able to cut down on manual labor, reduce downtime, or just streamline operations, that's all money back in your pocket.
- You don't really need the shiniest implementation as your first tool of choice
Show the proof of concept using a hacked-together system. For eg, Want DemandBase for analytics? Begin with a mix of custom audience and Factors.ai.
#3 Evaluate the tool’s impact on revenue
Mark Kilens, CMO at Airmeet and co-founder of ClubPF, recommends assessing the tool’s impact on new revenue or to retain existing revenue.
He recommends 2 ways to look out for this:
- First, use this framework by GTM partners to understand, articulate and show ROI.
- Second, build a business case by partnering with internal teams like Finance, Sales or Customer Success to unveil the indirect impact of a particular tech. He says that sometimes the impact may not be as direct at first glance like, say, a decreased level of productivity of teammates. But on closer examination, you’ll figure out it does indeed affect revenue directly.
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Related Articles
What is a Demo Center (+5 Customer Examples)
Let’s face it: One demo is not enough to educate or convert your buyers.
No, your buyers aren’t looking forward to “we’ll reach out to you shortly” or a standard demo experience from your sales team.
Instead, buyers want to explore relevant products and features at their own pace. AKA, specific, short demos that are relevant to the buyer’s specific needs.
Which in today’s B2B buying process, led to the rise of product demo centers.
They’re self-serve product experience sites, which allow buyers to jump to their specific needs or queries faster, easing the buying process.
Let’s break down how demo centers reduce friction and make the buying experience shorter and easier.
What is a Demo Center?
A demo center is a microsite or landing page where buyers can explore different product demos catered to their use case, persona, or feature that matters most to them.
Instead of sitting through a one-size-fits-all presentation, buyers can sift through a content hub and discover your product’s value at their own pace.
At Storylane, we do demo centers a bit differently. We call them “DemoHubs,” offering interactive features to engage buyers, such as:
- Centralized Demo Discovery: DemoHubs offer a gallery or playlist view that lets buyers easily navigate different use cases and features
- Guided Playlists: Create curated demo sequences to tailor the experience to specific buyer needs.
- Real-Time Engagement: CTAs, lead capture options, and live chat ensure buyers find what they need and stay engaged.
- Analytics & Integrations: Track buyer activity, identify top prospects, and send insights to tools like HubSpot and Slack
- Enterprise Security: Features like SSO, custom branding, and SOC2 compliance offering buyers a secure, branded experience
Infact, here’s how you can experience DemoHub for yourself:
When Should You Use a Demo Center?
At Tradeshows
Prospects at tradeshows or events don’t want another brochure or video; they want to see your product in action.
This is when a combination of an in-booth digital kiosk or screen and a demo center becomes your digital spokesperson. They allow multiple prospects to explore your product at the same time, at their own pace.
Tip: Set your in-booth demo centers on autoplay so they continue to run in the background and attract traffic. Here’s our quick guide on using demos at tradeshows.
The Post-Demo Follow-up
We've all been there – that moment when a prospect says, "This is great, but I need to show it to my team." Instead of crossing your fingers and hoping your one-hour demo stuck in their memory, send them a link to your demo center.
For instance:
It's like giving them (plus their team) a backstage pass to revisit the highlights and explore features at their own pace.
Also read: Best follow-up emails to send after meetings
For Personalized Outreach
A demo center lets you create personalized experiences for different customer ICPs, showing exactly how your product adds value to their workflow.
Or even when selling to a buying committee, there are always different departments involved- such as finance, IT, etc. You can curate different demos by features or department use cases and compile them in a single demo center.
Prospects in financial services can dive into compliance features, while marketing teams can explore analytics capabilities – all without having to skim through irrelevant content.
Product Education
Cramming all your product features in a single demo might just do more harm than good. In such cases, complex product features can be broken down into digestible, shorter demos within demo centers.
That way, you don't overwhelm prospects and help them zero in on the features that benefit their use case.
5 Creative Examples of Demo Centers (From Our Own Customers)
1. Cognism
Demo center: https://www.cognism.com/demo-centre
Cognism is a B2B sales intelligence platform that services a wide range of audiences. Accordingly, its demo center breaks down multiple use cases and products into bite-sized demos for quick consumption.
Inside the Cognism Demo Center
Cognism’s demo center is set up to make exploring easy. Here’s what it includes:
- Playbooks and workflows, with each self-guided demo highlighting a different feature
- Filter the demos based on the use case, keyword, or product
- A live chat to answer questions
2. SentinelOne
Demo center: https://www.sentinelone.com/tour/
SentinelOne is a leading cybersecurity platform that supports a wide range of products.
Cybersecurity is known for its complex, multi-faceted products. To tackle this, SentinelOne's demo center helps early-stage prospects understand product features and use cases at their own pace.
Inside the SentinelOne Demo Center
SentinelOne’s demo center is designed for quick, self-paced exploration, putting the security features on spotlight. Here’s an overview:
- Interactive walk-throughs showcasing SentinelOne's AI-driven product features
- Demos to showcase how the platform defends against real-time attacks
- Demos that walk the user through investigating and resolving incidents efficiently
3. Cleeng
Demo center: https://cleeng.storylane.io/hub/l7okbjqp672v
Cleeng is a subscription management platform for OTT broadcasters and media companies, helping them manage subscribers, drive engagement, and streamline billing.
Accordingly, its demo center breaks down how they can best use the platform’s features, from monetization to client retention and management.
Inside the Cleeng Demo Center
Cleeng’s demo center makes it simple for users to explore each feature’s functionality through self-guided tours. Here’s what you’ll find:
- Demos that guide through platform features and subscriber management
- A monetization and retention section to discover Cleeng’s tools for tracking viewer engagement and reducing churn
- Demos on integrations with other services or apps
4. Graide
Demo center: https://app.storylane.io/hub/mvqqubx1dzgq
Graide is an AI-powered platform that provides educators with intelligent grading and feedback processes.
So, its Demo Center is simple and to the point. It takes you through interactive demos on grading an assignment or providing feedback on academic assignments using the product.
Inside the Graide Demo Center
Graide’s demo center is shorter, with examples of how they can use the product to grade and score maths, essay or script-related answers. Here’s what you’ll find:
- See how Graide uses AI to speed up grading for various assignment types and to update feedback in real time
- Explore how to provide constructive, specific feedback to students based on the subject
- Track answer history, review updated answers and changes in real-time
5. CD systems
Demo center: https://app.storylane.io/hub/taafwoi7iuzy
CD Systems is a platform designed for chauffeur services and fleet management.
Given that the platform caters to new and existing users looking for client booking or real-time tracking and reporting, CD Systems Demo Center tackles everything from setup to using the right pages and features via simple-to-follow interactive demos.
Inside the CD Systems Demo Hub
CD Systems’ demo hub makes it easy for new and existing users to explore each feature in action with guided tours. Here’s what it covers:
- How to setup the platform and use it to simplify bookings and dispatch chauffeurs with ease
- Demos for getting started, how to assign/dispatch a driver, and create invoices
- How to navigate the platform and use alerts
Create Product Demo Centers with Storylane
With Storylane, you can create, customize, and launch your demo center without writing a single line of code.
Take it from our growing hub of customers with demo centers.
Such demo libraries help your prospects go through your product features easily (like Cognism did) or show your product in action with the right examples (like Graide did).
Looking to reduce buyer friction with demo centers and see it in action for your own product? Create your first demo today or book a demo to know more.
How To Grow Your Pipeline with Intent-Based Marketing
Intent data is your audience’s digital footprints that show purchase intent.
When you act on these signals and reach the buyer at the right time, you'll also have better chances of shaping their decision criteria.
That's why around 55% of sales leaders see increased lead conversions when using intent data.
This happens when brands use intent data intelligence to improve their messaging across marketing channels.
If you aren’t on this bandwagon yet, here's our simple guide to making intent-based marketing work for you.
Let's dive in!
What is intent-based marketing?
Intent-based marketing is the practice of tailoring your marketing campaigns based on signals that indicate a prospect's likelihood to purchase.
Think of it as reading into your buyer's actions that suggest buying intent and acting on it, over waiting for prospects to book a demo or reach out to a sales rep.
What are some Key Sources of Intent Data?
Searching for the right intent marketing data can be the cheat code to a successful marketing campaign. It’s often broken down to three main sources:
1. First-party Data Sources
First-party data is basically the digital footprints your prospects leave directly on your website – from demo interactions to pricing page visits.
Examples include:
1. Interactive Demo Engagement
Your product demos are more than just feature showcases – they're intent goldmines. It’s essentially giving your audience a “test drive” of your product at the awareness, decision, and even the retention stage.
Here’s how it works:
So, what makes demo engagement particularly valuable?
The key is in the patterns. A prospect who spends 30 minutes sifting through demos on landing pages and exploring other features in your product demo is showing significantly higher intent than someone who briefly clicks through your knowledge base demo.
In fact, pay attention to:
- Which demo steps they’re revisiting
- How much time they spend in each section
- Whether they're exploring advanced functions
- If they're testing integration capabilities
Remember: A product demo interaction signals they're visualizing your solution in their environment – that's powerful intent data you can't ignore.
2. High-Intent Landing Pages
Not all website visit sessions have the same intent. Certain pages naturally attract serious buyers who are closer to making a decision. These high-intent pages include:
- Pricing pages
- Technical documentation, such as API references
- Integration capabilities pages
- Security and compliance information
- ROI calculators
The key is tracking not just visits but engagement patterns. A prospect who spends 15 minutes on your pricing page and then immediately checks out your implementation guides is sending very different signals than someone who briefly glances at your features page.
2. Second-party Data Sources
These are intent signals collected by another brand’s first-party data and then shared with you, such as review platform activities or publisher data.
Some examples include:
1. Activity on Review Platforms
B2B review platforms like G2 and Trustradius have become the new battleground for purchase decisions.
These platforms offer crystal-clear intent signals because, let's face it – when prospects are comparing solutions, they mean business.
Look for these high-value actions:
- Multiple visits to your competitor comparison pages
- Looking at reviews in your category
- Downloads of comparison reports
- Feature-by-feature comparison activities
- Engagement with pricing comparisons
Infact, recent data even shows that accounts driven by G2 intent signals typically generate higher form submission rates, with 61% higher MQL to SQL conversion rates and 20% higher win rate.
With this level of intent, you can act on it via email outreach, creating tailored landing pages or form submissions and move prospects down the funnel- increasing your chances of converting these visitors into paying customers.
2. LinkedIn Engagement
LinkedIn isn’t just a networking platform; rather, every reaction, comment, or share might just be a buying signal in disguise.
It’s also what Konstantin, CEO of Cascaddy, emphasizes:
Here's what makes LinkedIn engagement particularly valuable:
- Multiple ad impressions and clicks from the same account
- Engagement patterns across different ad copies
- Content interaction with ads or posts
- Company page visits combined with ad engagement
The magic happens when you see repeated patterns: A prospect who clicks on your ads multiple times, visits your company page, and engages with your content is showing clear buying intent.
3. Third-party Data Sources
These signals offer a broader view of buyer behavior and are combed from technographic, firmographic, and engagement signals to piece the buyer intent together.
Here’s an example:
1. Technographic Data
Technographic data gives a clear view of the tech stack your potential customers are using, including the tools, software, and platforms that they depend on.
This can be the blueprint for upselling your own tool or product.
When you see companies using CRMs or tools that your product has native integrations with- it’s an opportunity to seamlessly plug in your product into their existing workflow.
Pay attention to:
- Which core systems they're heavily invested in (CRMs like Salesforce or HubSpot)
- Whether they’re existing free trial users and the size of their company (for budget readiness)
- How sophisticated their current sales tech stack is
- What their competitors in the same technographic segment are adopting
Ultimately, It's an opportunity to show them how your product could seamlessly plug into their existing workflow and amplify their ROI.
How to Market Based on Intent Signals
Let's get practical about turning these intent signals into marketing gold. Here's how to craft campaigns that respond to different levels of intent:
1. Segment and Personalize
Think of intent signals as your prospect's digital body language. Just as you'd adjust your conversation based on someone's verbal and non-verbal cues, your marketing should adapt to digital intent signals.
Here’s an example:
For High Intent Prospects:
- Skip the basics and go straight to the meat – detailed case studies, custom ROI calculations, and specific solution demonstrations
- Enable your sales team with intent data so they can have more relevant conversations
- Create personalized content based on the specific features or use cases they've shown interest in
For Medium Intent Prospects:
- Focus on differentiation – why you're the best choice in the category
- Provide comparative content that positions your solution effectively
- Offer "try before you buy" experiences like interactive demos
For Low Intent Prospects:
- Build awareness through thought leadership and educational content
- Share industry insights and trend analysis
- Keep them in the loop with newsletter content and general updates
2. Choose the Right Channels to Engage Prospects
Here's the thing about B2B buyers today – they're already 75% through their buying journey before they ever want to talk to sales.
That's why your channel strategy needs to align with their intent signals.
When someone's showing strong buying signals – like extensively testing your product demo or comparing you with competitors on G2 – that’s when you need to act fast but smart.
For a prospect with high intent, you could:
- Use targeted LinkedIn ad campaigns that speak directly to their use case
- Reach out with personalized email sequences
- Equip your SDR team with context-rich insights about the prospect's journey
- Use retargeting with bottom-funnel content like customer success stories and ROI studies
Think about it –Your prospect might start their research on G2, move to your website, and then check out your LinkedIn presence. Your job is to be present with the right information across every channel they might use for research.
3. Customize Content based on Prospect Interest
Here's where some B2B brands get it wrong- they treat content as a one-size-fits-all solution.
But your prospects are telling you exactly what they need through their intent signals.
Here’s how you can align the right content based on prospect interest:
For Business Decision Makers:
When intent signals show focus on business impact (like time spent on pricing pages or ROI calculators):
- Highlight ROI case studies from similar companies in their industry
- Create business value assessments tailored to their company size
- Share market analysis showing the cost of delayed decisions
- Provide competitive intelligence reports
For End Users:
When intent signals indicate product usage research:
- Offer interactive product tours
- Share workflow automation examples relevant to their role
- Create comparison guides focusing
- Develop adoption guides and best practices
If someone's heavily researching your integration capabilities, sending them a general product brochure isn't helpful. But a detailed integration guide comparing your API flexibility with competitors? Now, that's valuable.
4. The Timing Factor
Content customization isn't just about what you send – it's also about when you send it.
“If you've reached a buyer at the right time with the right content, you'll typically see win rates improve- as you were the first to shape their decision criteria,” says Paul Gilhooly from G2.
For high-intent signals like demo requests or pricing page visits, your speed to lead should be shorter.
However, for medium- and early-stage intent signals such as blog post engagement or newsletter subscriptions, keeping them in the loop with the right content is essential.
The goal isn't to overwhelm prospects with content – it's to provide exactly what they need when they need it.
What are the Benefits of Intent-Based Marketing?
- Higher Conversion Rates: By focusing on prospects showing genuine interest, you naturally increase conversion probability.
- Optimized Marketing Spend: Resources are directed toward accounts most likely to convert.
- Shorter Sales Cycles: When you engage prospects at the right moment with relevant content, decisions happen faster.
- Better Sales-Marketing Alignment: Shared intent data helps both teams work together more effectively
What are the Limitations of Intent-Based Marketing?
While powerful, intent-based marketing isn't without its challenges:
- Data Quality: Not all signals accurately reflect true buying intent.
- Integration Complexity: Combining data from multiple sources can be technically challenging.
- Signal Interpretation: Different industries and products require different intent frameworks.
How Storylane Can Make Intent-Based Marketing Work for You
For over 56% B2B brands, data quality is among the top challenges when using intent signals.
This is why having data sources that you can trust and validate is key when it comes to intent signals.
And what better than first-party data that lets you know what product features your audience is most interested in, their engagement rates, and even firmographic data?
With Storylane, you can get demo intent data that helps prioritize accounts, letting your sales reps target the right accounts at the right time.
Curious how Storylane fits in your tech stack? Start a free trial or book a demo today to know more!
Best AI SDR Tools To Add To Your Tech Stack in 2024
If your SDRs are still spending hours crafting emails and manually researching prospects - it’s probably costing you time (and deals).
Instead, with AI tools, you can automate the heavy lifting and have your sales reps focus on what actually matters: shortening sales cycles and closing deals.
Whether you're looking to delegate repetitive tasks or automate your workflows, there's an AI tool designed for that.
So we did our research by tapping into user reviews and asking our own sales reps to curate this list of top AI SDR tool recommendations.
Let’s dive in!
AI SDR tools: What You Need to Know About Them
Before we even dive in, we need to understand what these tools are and how they actually function.
An AI SDR is a tool that automates part of or your entire sales outreach process, saving significant time and effort on your sales reps' end.
But here’s the thing about AI SDRs. They’re only as good as the context they have.
This is what Brian Yam from Paragon emphasizes as well, noting that “Not a lot of context available to the AI SDR. It has no context on the prospects beyond what the data enrichment providers have - usually just a company description and some basic LinkedIn profile data at best”.
This is why, to make the most of your AI SDR tool, contextual data sources are paramount. Here are some recommendations:
- Data from your CRM, such as HubSpot
- Interactive demo engagement
- Knowledge base and other sales training data
- Market intelligence, such as technographic data
- Communication platforms such as Intercom and Gong
By integrating with these tools, AI SDRs can tap into the same knowledge base as human reps, but with recall and access to every detail.
For instance, here’s a demo that a prospect might view:
Through real-time data integration, AI SDRs are constantly learning and adapting – imagine an SDR that instantly incorporates the prospect's demo interactions (such as repeated views or specific sequences they are interested in) into their outreach.
This way, you train your AI SDRs to craft hyper-personalized messages while staying perfectly aligned with the context.
Now that we’ve set the stage for what AI SDRs need to truly reap benefits, here’s our recommended list.
Top 7 AI SDR Tools to Speed Up Your Sales Workflow
1. AI SDR: To Scale Personalized Outbound Strategy
AI SDR uses artificial intelligence to automate and enhance outbound sales efforts with personalized messages and follow-ups, allowing SDRs to work smarter and more effectively.
Key Features:
- Advanced Personalization: Creates highly targeted messages by analyzing prospect behavior, firmographic data, and engagement patterns
- Predictive Lead Scoring: Identifies prime opportunities using algorithms and behavioral analysis
- Intelligent Sequence Management: Create multi-channel follow-up sequences so smart prospects might think you never sleep
- Automated Meeting Coordination: Streamlines scheduling through AI-powered availability matching
- Performance Analytics Dashboard: Provides actionable insights to show you exactly what’s working and what isn’t
Pricing:
AI SDR’s pricing starts from $9000/year for unlimited leads and seats.
🔧Storylane Integration Tip:
- Connect AI SDR's personalization capabilities with Storylane's interactive demos to deliver customized demo experiences based on prospect insights
- Use Storylane’s account reveal feature to automatically present relevant product solutions based on prospect characteristics and engagement patterns.
2. Topo.io: To Master Audience-Based Outreach
Uses audience-based AI training to create targeted outreach campaigns, helping SDRs engage prospects with audience-specific messaging strategies and tactics.
Key Features:
- Real Audience Learning: AI model trained on authentic prospect interactions
- Smart Segmentation Engine: Creates dynamic prospect groups based on behavior patterns
- Engagement Analytics: Tracks and analyzes prospect interactions across channels
- Content Optimization: Refines messaging based on proven engagement patterns
- Multi-Channel Orchestration: Coordinates consistent outreach across platforms
Pricing:
Starts at $9000/year for the AI SDR agent
🔧Storylane Integration Tip:
- Use Topo.io's audience insights to customize Storylane demo experiences for specific prospect segments.
- Use Topo.io's audience segmentation to direct prospects to relevant demo experiences
- Customize feature highlighting based on industry engagement patterns
3. 11x: For Data Driven & Prospect Signal Based Outreach
A data-intensive platform that analyzes thousands of data points to guide SDR decisions and actions, enabling teams to prioritize the right prospects with the right approach. The platform also offers AI agents that can be used to automate the outreach process.
Key Features:
- Deep Data Analysis: Processes thousands of prospect data points for enhanced targeting
- AI agents: Jordan is an AI phone rep that qualifies prospects, updates your CRM, schedules meetings, and sends emails, while Alice is a digital SDR for multi-channel engagement and automated functioning
- Intent Recognition: The agents identify buying signals across digital touchpoints
- Behavioral Pattern Mapping: Creates detailed prospect engagement profiles
- Personalized Sequence Design: Creates custom outreach paths based on prospect behavior
- Real-Time Optimization: Adjusts strategies based on engagement patterns
Pricing:
11xai’s pricing only includes the Alice AI agent for now, with the option to contact sales for a quote.
🔧Storylane Integration Tip:
- Use 11x's intent signals to trigger perfectly timed demo experiences based on prospect behavior.
- Use the platform's behavioral data to customize demo content and user flows.
- Create automated demo-sharing sequences triggered by specific intent signals.
- Incorporate demo engagement data back into 11x's analysis engine for improved targeting.
4. Artisan AI: To Automate SDR Workflows
Artisan focuses on workflow enhancement and automation to streamline repetitive sales development tasks while maintaining personalization.
Key Features:
- AI agents: The platform offers AI agents such as Ava, an AI BDR, Elijah for customer success, etc.
- AI BDR agent: Ava automates majority of the BDR workflow and takes over researching and finding leads to hyper-personalized cold email outreach
- Smart Task Prioritization: Create campaigns with target ICPs and use AI to optimize daily SDR activities
- Intelligent Process Automation: Creates sophisticated workflows for routine SDR tasks
- Automated Follow-up Management: Creates and manages intelligent follow-up sequences
- Integration Ecosystem: Seamlessly connects with major sales and marketing platforms
Pricing:
Artisan's pricing is based on agents, tasks that can be automated and the volume of leads. Contact sales for a quote.
🔧Storylane Integration Tip:
- Use Artisan AI's workflow automation with Storylane to create outreach sequences with interactive demos
- Implement smart triggers that share specific product features or demos based on prospect engagement
- Create automated follow-up sequences based on demo interaction data
5. Jason AI by Reply: To Automate Sales Conversations
Jason AI is an AI SDR agent by Reply.io that enhances SDR workflow by automating sales outreach, booking meetings, and helping teams communicate more effectively with prospects across all channels.
Key Features:
- AI agent: Jason AI builds your target ICP based on suggestions, searches public databases, and automates your outreach sequences
- Real-Time Conversation Analysis: Provides instant insights during prospect interactions
- Automated meeting scheduling: The agent books meetings for you based on your availability in real-time and your contacts’ preference, preventing double bookings
- Cross-channel outreach: Jason AI handles multiple outreach platforms LinkedIn messages, calls, SMS, and WhatsApp- in one place
- AI response handling: Use the agent and copilot or autopilot modes to send responses and keep clients interested and moving through the sales process
Pricing:
Jason AI’s pricing starts at $3018/year for 1000 active contacts/month
🔧Storylane Integration Tip:
- Use Jason AI's conversation insights to guide prospects through personalized Storylane demo experiences
- Use demo-based account reveal data to enrich the agent's outreach sequences
6. Luna AI: To Optimize Engagement Timing
Luna.ai is primarily an AI SDR focused on cold email engagement, but what makes it worth considering is the ability to predict optimal engagement timing and prospect responses, enabling reachouts and follow-ups when prospects are most likely to engage.
Key Features:
- Predictive Lead Scoring: Uses AI to identify high-potential opportunities
- Engagement Time Optimization: Trained on best practices to determine best times for prospect interaction
- Lead database: Luna comes with a lead database with 275 M+ accounts, with the option to import leads from your CRM
- Email infrastructure: Multiple email-sending accounts, dedicated IP addresses, perfect email health (DKIM, SPF, DMARC), and ongoing email warmup- all with Luna's SDR agent
- Multi-Channel Analysis: Tracks engagement across communication channels
- Response Prediction: Forecasts likelihood of prospect engagement
Pricing:
Luna Ai’s pricing has a lower entry barrier with a free plan for 100 leads and paid plans starting at $1440/year for 300 leads.
🔧Storylane Integration Tip:
- Use Luna AI's predictive analytics to time demo sharing for maximum impact
- Use engagement predictions to customize demo content and delivery methods
- Create automated workflows that align demo sharing with predicted high-engagement periods
7. Salesforge: ToAccelerate AI-Powered Email Outreach
Salesforge uses AI to automate and scale multi-lingual programmatic emails, making outbound prospecting more efficient while preserving personalization at scale.
Key Features:
- AI-driven Outreach: Salesforge automates lead generation, email personalization, and outreach sequences, using AI to craft messages tailored to each prospect.
- Automated Lead Research: The AI agent automates lead research by analyzing public data, creating hyper-personalized outreach based on prospect information.
- Reach your prospects: Stay out of spam by using our warm-up email infrastructure, using machine learning and GPT-4 to build unique, multilingual email content
- Auto-Sending and Scheduling: Automatically schedules and sends outreach messages at optimal times to increase engagement.
- Unified Platform: Whether you’re forwarding emails or booking a meeting right there and then, use a unified platform to manage all mailboxes
Pricing:
Salesforge’s pricing starts at $960/year for 10,000 active email contacts.
🔧Storylane Integration Tip:
- Use Salesforge’s AI-driven email outreach in conjunction with Storylane to embed interactive demos within personalized email sequences
- Trigger follow-up campaigns based on prospect interactions with Storylane demos, improving engagement and response rates
Why use Storylane along with an AI SDR tool?
Think of Storylane and AI SDR tools as your dream sales duo - where interactive demos meet AI-powered, intelligent automation and outreach.
Here's how they work together:
- Trigger automated follow-ups based on how prospects engage with demos
- Personalize both demos and messages using real engagement data
- Scale your reach with custom demos organized in DemoHubs
- Time your outreach perfectly using demo interaction signals
- Qualify leads smarter by tracking how they explore demos
- Speed up sales cycles with instant demo sharing and follow-up
By combining AI SDR tools with interactive demos, you'll boost both efficiency and personalization in your outreach.
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