Startups
Dec 17, 2024
-
4 min read

Storylane acquires PreSkale and expands into presales

written by
Nalin
Founder & CEO
reviewed by
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We're excited to announce Storylane's  acquisition of PreSkale, marking our strategic expansion into the presales market.

The acquisition comes as presales teams increasingly seek automation tools to scale their operations. While Storylane has built its reputation serving marketing teams with demo automation software, the company has observed substantial demand from presales engineers looking to streamline their processes.

"We've seen a significant uptick in revenue from presales teams in the last year. With the PreSkale acquisition, we're doubling down on presales as a key function for 2025, positioning ourselves as one of the few demo automation vendors that scales across the entire go-to-market motion." - Nalin Senthamil, Co-founder and CEO.

PreSkale CEO Ajay Jayagopal will join Storylane following the acquisition. “When the opportunity came up, I was thrilled by the potential of this idea,” said Jayagopal. “Storylane is the fastest-growing leader in demo automation. Go-to-market leaders consistently praise Storylane for saving teams 10 hours a week and boosting deal closures by 30%. I’m excited to help teams deliver exceptional product experiences and drive business wins.” 

The move appears well-timed, as market trends indicate growing demand for demo automation tools among presales teams seeking to enhance productivity. Storylane plans to apply the same product innovation, speed, and ease of use that drove its success in marketing to address these presales needs.

The company has already established itself as a significant player in the demo automation space, currently ranking second in the category with a 4.8/5 rating across more than 500 reviews. Its platform serves enterprise customers including Nasdaq, Palo Alto Networks, Microsoft, SentinelOne, and Autodesk.

Through this acquisition, Storylane aims to expand its offering to provide comprehensive demo automation capabilities across the entire sales cycle, potentially reshaping how B2B companies approach product demonstrations and technical evaluations.

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“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”
Madhav Bhandari
Head of Marketing

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