Demo Tour
April 10, 2025
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4 min read

Top 7 Walnut.io Alternatives For Your Demo Needs | 2025

written by
Ranga Kaliyur
Product Marketing Lead
reviewed by
|

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If you’re in the market for demo automation software, you’ve probably come across Walnut — one of the more well-established interactive demo vendors in this space. While Walnut certainly has its strengths (especially for sales-focused use cases), it’s not without its limitations:

  • HTML-only demos: Walnut focuses on HTML/CSS-based demos, which can be limiting when teams need video walkthroughs or screenshot-based demos.
  • User satisfaction challenges: Walnut currently ranks 17th on G2's demo automation category with a satisfaction score of 32/100.
  • Sales team focus: Walnut is built primarily for sales teams, which can create friction for marketing, presales or customer success needs.
  • Significant upfront investment: With a starting price of $9,200/year and no free tier, Walnut requires a substantial commitment upfront.

We've spent hundreds of hours evaluating the demo automation landscape and have spoken with dozens of customers about their experiences with Walnut and other leading interactive demo platforms. Based on those conversations and our own research, we've put together this guide to the top Walnut alternatives. Whether you're exploring demo automation for the first time or looking to switch from Walnut to something that better fits your needs, this guide will help you understand your options:

  1. Storylane - Best for ease-of-use and versatility
  2. Consensus - Best for video-focused demo experiences
  3. Supademo - Best pocket-friendly option for GTM teams
  4. Navattic - Best for HTML demo focused use cases
  5. Arcade - Best for image demo focused use cases
  6. Tourial - Best for micro tours and tour centres
  7. TestBox - Best for product overlay/live environments

Walnut Alternatives - Comparison Summary

Walnut Alternative Best For Demo Formats Starting Price Key Features
0.Walnut Sales-only needs HTML only $9,200/year Demo playlists
1.Storylane Cross-functional teams Image, Video, HTML Free, $40/mo paid Ease of use, versatility, Lily AI
2.Consensus Video-based demos Video, Screenshots ~$12,000/year Branching video demos
3.Supademo Budget-conscious teams Image, Video, HTML Free, $27/mo paid Affordability
4.Navattic HTML-only demo needs HTML/CSS Free, $500/mo paid Polished HTML demos
5.Arcade Image-only demo needs Image, Video Free, $32/mo paid Quick, visual demos
6.Tourial Content repurposing Image, HTML Not published AI content transformation
7.TestBox Enterprise POCs Product overlay $44,750/year Live product environments

1. Storylane - Best for ease-of-use and versatility

When it comes to usability and versatility across marketing, sales, and presales use cases, Storylane is the leading demo automation software for B2B teams.

{Embed interactive demo}

Why customers choose Storylane over Walnut

The differences between Storylane and Walnut become pretty clear when you look at customer feedback. For demo automation, Storylane currently ranks #1 on G2 with a 99/100 satisfaction score, while Walnut sits at 17th place with a 32/100 score. The main reasons customers prefer Storylane are:

  • Multiple demo formats in one platform: Unlike Walnut's HTML-only approach, Storylane supports screenshot, video, AND HTML-based demos. This flexibility allows GTM teams to quickly create self-guided demos for early-stage discovery, build detailed sandbox environments for late-stage prospects, and share personalized video demos for followups, onboarding, etc. 
  • Significantly easier to use: With a dead simple demo builder and quick time to create, Storylane prioritizes accessible demo automation as evidenced by the 9.5/10 ease-of-use rating on G2.
  • Agentic demo automation: Storylane's Lily AI includes a practical suite of AI features tools such as instant, product-aware demo creation, life-like presenter videos and voice overs, and prompt-based demo editing — no code needed. A lot more to come with Lily for discovery. 
  • Demo Hub for organizing content: For teams with multiple products or use cases, Storylane's Demo Hub creates galleries and playlists of demos that prospects can explore based on their interests – similar to Walnut's playlists but with more customization options.

How pricing works

One of the biggest differences between Storylane and Walnut is the approach to pricing:

  • Free plan to get started: Unlike Walnut's all-or-nothing approach, Storylane offers a free plan so you can test the waters before committing.
  • Starter plan at $40/month: Includes image/screenshot demos, video demos, Lily AI, and account reveal features — only the latter of which is available on Walnut.
  • Growth plan at $500/month: Adds HTML demos, 5 seats, personalization tokens, and more.
  • Premium plan at $1,200/month: Includes Demo Hub, offline demos, and demo coaching.
  • Enterprise plan: Custom pricing with sandbox demos, multi-workspaces, and enterprise security.

For comparable features to Walnut's $9,200/year plan, Storylane comes in at around $6,000/year – a 35% cost savings while providing better user satisfaction and more versatile capabilities.

Best fit for

Storylane works particularly well for:

  • Companies that need demos across marketing, sales, presales and customer success
  • Teams that want to create different formats of demos (Image, video, HTML, guided, sandbox)
  • Teams that especially value ease of use and scalability 

2. Consensus - Best for video-focused demo experiences

Consensus has been around longer than most other vendors on this list — and in that time have carved out a strong reputation for video-based demo experiences, especially for sales and presales teams.

Why customers choose Consensus over Walnut

Consensus’s interactive video demos guide prospects through pick your adventure style journeys. Their platform lets you create branching video experiences where viewers can choose their own path based on their role, interests, or pain points. The platform shines in a few key areas:

  • Depth of video capabilities: Their video demo tools include sophisticated branching logic, viewer selection options, and personalization features that go beyond what most platforms offer.
  • Strong analytics: Consensus provides detailed tracking of which prospects watched which sections, for how long, and what interested them most – giving sales teams valuable insights for followups.
  • Expanding capabilities: Through their acquisition of Reachsuite, Consensus has begun adding screenshot-based demos to complement their video-focused approach (though they still don't offer HTML demos like Walnut or Storylane).

How pricing works

Consensus operates at the premium end of the market:

  • Typical, contracts start around $12,000 per year
  • Enterprise customers can expect to pay $50,000-$100,000 annually
  • No free plan available

Best fit for

Consensus works well for:

  • Enterprise sales and presales orgs with dedicated demo teams
  • Companies with complex products that require detailed explanation
  • Sales teams that prioritize video-based education over interactive exploration
  • Organizations with the budget to invest in a specialized video demo platform

The main limitation is that Consensus remains predominantly video-focused without the HTML demo capabilities that Walnut offers, making product updates more time-consuming as you'll need to re-record videos rather than simply updating captured screens.

3. Supademo - Best pocket-friendly option for GTM teams

For teams with limited resources that still need professional-quality demos, Supademo offers an appealing balance of features and affordability.

Why customers choose Supademo over Walnut

Supademo has quickly gained traction as a cost-effective Walnut alternative with:

  • Multiple demo formats: Unlike Walnut's HTML-only approach, Supademo supports screenshots, and HTML capture.
  • Budget-friendly pricing: Plans starting at just $27/user/month – a fraction of what Walnut charges.

How pricing works

Supademo's pricing is especially budget-friendly

  • Free plan: Up to 5 image-based demos
  • Pro: $27/user/month
  • Scale: $38/user/month
  • Growth: $350/month (includes HTML demos)
  • Enterprise: Custom pricing

Best fit for

Supademo is ideal for:

  • Startups and small teams with limited budgets
  • Organizations just getting started with demo automation
  • Companies that need to create demos quickly (typical creation time is 3-4 minutes)

The platform is a more cost-effective alternative to Walnut, so it lacks some of the more advanced features, but for teams watching their budget, it offers an excellent entry point into interactive demos.

4. Navattic - Best for HTML based demo needs

Navattic has carved out a place in the market with their focus on well-polished, minimal HTML demos.

Why customers choose Navattic over Walnut

Like Walnut, Navattic specializes in HTML demos, but with a different approach:

  • Marketing-friendly: Navattic's platform is designed with marketers in mind, with strong website embedding options and tools optimized for top-of-funnel use cases.
  • Guided HTML tours: Their step-by-step product tours make it easy for prospects to understand complex products without getting lost.
  • Clean interface: Many users praise Navattic's uncluttered design that makes it easy to create professional-looking demos.

From our conversations with teams using Navattic, we've heard things like: "Navattic demos feel more realistic than the alternatives we tried. Prospects actually think they're using our real product."

How pricing works

Navattic has recently made their platform more accessible by introducing a PLG free plan

  • Free tier for basic demo needs
  • Paid plans starting around $500/month
  • Substantially lower entry point than Walnut's $9,200/year

Best fit for

Navattic is particularly well-suited for:

  • Marketing teams focused on creating website demos
  • Companies that primarily need HTML demos and don't require video or screenshot formats
  • Organizations looking for a more affordable alternative to Walnut for basic HTML demo needs

The main limitation compared to Walnut is that Navattic lacks some of the sales-specific features that Walnut has built out — demo playlists and in-depth engagement analytics to name a few.

5. Arcade - Best for image based demo needs

Arcade takes a different approach than Walnut, focusing on screenshot and screen recording demos rather than HTML captures.

Note: Arcade recently announced early access to HTML capture for enterprise customers.

Why customers choose Arcade over Walnut

Arcade has built their platform around making visual demos as easy as possible:

  • Simple recording process: Their Chrome extension and desktop app make capturing clicks, mouse movements, and screen actions quick and painless.
  • Rich visual editing: Features like branching paths, camera recording integration, and synthetic voiceovers in 29+ languages enhance the viewer experience.
  • Visual storytelling: The platform excels at creating visually engaging demos that showcase product workflows through screenshots and recordings.

How pricing works

Arcade offers multiple entry points:

  • Free Plan: 3 demos with basic features
  • Pro: $32/user/month
  • Growth: $42.50/user/month
  • Enterprise: Custom pricing

Best fit for

Arcade is particularly valuable for:

  • Marketing teams creating product tours for websites and campaigns
  • Companies that value visual polish and engaging experiences
  • Teams that find Walnut's HTML capture process too complex
  • Organizations that need to demonstrate both web and desktop applications

For teams that primarily need screenshot and video demos rather than HTML interactions, Arcade offers a more streamlined and cost-effective approach than Walnut.

6. Tourial - Best for micro tours and tour centres

Tourial has recently repositioned itself with a unique approach to demo automation, focusing on transforming existing content into interactive experiences.

Why customers choose Tourial over Walnut

Unlike Walnut's focus on product demos, Tourial specializes in:

  • Content transformation: Their AI wizard converts existing content like demos, case studies, and blog posts into interactive "short stories."
  • Tour centers: Creating hubs where visitors can browse collections of demos based on their interests and needs.
  • Marketing focus: Optimizing demos for top-of-funnel marketing channels like websites, emails, and social media.

How pricing works

Tourial doesn't publish detailed pricing information, but they offer:

  • Two pricing tiers with varying levels of functionality
  • Add-on options for demo centers and enterprise features
  • Custom pricing for larger implementations

Best fit for

Tourial is particularly valuable for:

  • Content marketing teams looking to make static content interactive
  • Organizations with a lot of existing content to repurpose
  • Companies focused on top-of-funnel engagement rather than sales demos

While Tourial and Walnut both create interactive experiences, they serve different purposes – Walnut focuses on interactive product demos, while Tourial repurposes content into interactive micro tours.

7. TestBox - Best for product overlay/live environments

TestBox takes a fundamentally different approach from Walnut and other demo platforms by creating actual working product instances rather than simulations.

Why customers choose TestBox over Walnut

TestBox has carved out a unique position with:

  • Live environments: Creating fully functional versions of your product (known as product overlays) that conveys the most true-to-life product experiences.
  • Realistic data: AI-generated sample data that makes the environment feel authentic without using real customer information.
  • Complete functionality: Unlike Walnut's HTML captures, TestBox environments include both frontend and backend functionality.

How pricing works

TestBox sits at the high end of the market:

  • Starting at $44,750 annually for 15 users
  • Growth tier adds approximately $15,000 for expanded capabilities
  • No free or low-cost entry points

Best fit for

TestBox works best for:

  • Enterprise sales organizations selling complex software
  • Products where backend functionality is crucial to the buying decision
  • Companies with the resources to invest in premium demo environments

For organizations that need prospects to experience their full product rather than a guided tour, TestBox offers capabilities that Walnut and other HTML-based platforms can't match – but at a significantly higher price point.

Finding the right Walnut alternative for your team

After speaking with dozens of companies about their demo platform decisions, we've found that success depends on matching the tool to your specific needs. Here are the key considerations to keep in mind:

What type of demos do you need?

  • HTML demos (like Walnut, Navattic, Storylane): Best for web applications where you want to create an interactive, clickable experience that mimics your actual product
  • Video demos (like Consensus, Storylane): Ideal for guided walkthroughs with voiceover and personalized paths
  • Screenshot demos (like Arcade, Supademo, Storylane): Perfect for quick tutorials and visual guides
  • Product environments (like TestBox): Necessary when prospects need to test actual functionality

Which teams will create and use the demos?

  • Sales-focused (Walnut, Consensus): Optimized for sales processes with features for personalization and tracking
  • Marketing-focused (Navattic, Tourial): Better for website embedding, lead generation, and top-of-funnel engagement
  • Cross-team usage (Storylane): Designed for collaboration across departments with features for multiple use cases

What's your budget reality?

  • Enterprise budget ($20k+/year): TestBox, Consensus
  • Mid-market ($6k-20k/year): Walnut, Storylane
  • Small business/startup (Under $6k/year): Supademo, Arcade, Storylane Starter
  • Free options to start: Storylane, Navattic, Supademo, Arcade

The bottom line on Walnut alternatives

While Walnut has established itself as a known player in the interactive product demo space, the market has evolved rapidly, with newer Walnut alternatives often delivering better user experiences, more versatile capabilities, and more favorable pricing.

For most teams, Storylane offers the best overall alternative to Walnut with its combination of multiple demo formats, industry-leading ease of use (99/100 G2 score vs. Walnut's 32/100), and significantly lower cost ($6,000/year vs. $9,200/year for comparable features).

Other Walnut competitors excel in specific areas: Consensus for video demos, Supademo for budget-conscious teams, TestBox for full-featured environments, Navattic for straightforward HTML demos, and Arcade for engaging visual experiences.

The right choice depends on your specific needs, but with so many strong Walnut alternatives available, there's never been a better time to explore your options for interactive product demo software.

FAQs about Walnut alternatives

1. Is Walnut the easiest demo platform to use?

No, according to G2 ratings, Walnut scores 32/100 for user satisfaction, ranking 17th in the demo automation category. Storylane (99/100), Arcade (92/100), and Supademo (89/100) all significantly outperform Walnut for ease of use.

2. What's the most affordable alternative to Walnut?

Supademo (starting at $27/user/month) and Storylane (starting with a free plan and $40/month paid tier) offer the most affordable alternatives to Walnut's $9,200/year starting price. Both provide multiple demo formats and core features at a fraction of Walnut's cost.

3. Can I get a free demo platform instead of Walnut?

Yes, several Walnut alternatives offer free plans to get started. Storylane, Navattic, Supademo, and Arcade all provide free tiers with basic functionality, unlike Walnut which requires a significant upfront investment.

4. Which Walnut alternative is best for marketing teams?

Storylane and Navattic are the strongest Walnut alternatives for marketing teams. Storylane offers more versatile demo formats (image, HTML, and video) and easier creation, while Navattic specializes in HTML demos optimized for website embedding and lead generation.

5. What demo platform works best for both sales and marketing teams?

Storylane is the most effective alternative to Walnut for organizations needing demos across departments. Its flexible format options, Demo Hub feature, and intuitive interface make it ideal for both marketing's website needs and sales' personalized demo requirements.

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