How Equip achieved a 47% MoM increase in sign-ups and converted 85% of demo inquiries
Learn how Aishwarya Lohi, Product Marketer at Equip, created a demo that not only increased account creations from ad landing pages, but also boosted team's productivity by saving time spent on demo calls, resulting in
- 47% MoM increase in accounts created from the ad landing page after embedding a demo, and
- Converting 85% of leads after viewing the interactive demo, without needing to make a call
Why do you think this demo worked?
👉 It's better to show than tell! Our demo includes two product flows that are critical to understanding the value proposition of our product: Creating an assessment and Viewing Results. As a lean team of fewer than 10 employees, our main objectives for using the demo were about saving time to improve our productivity and increasing sign-ups for our product.
What was the reasoning when creating content for each step?
👉 Each step should sequentially guide the user to successfully create an assessment (a concise tutorial for creating an assessment on Equip).
The instructions to explain each screen should not be verbose, to succinctly explain each screen.
Were there any specific approaches you followed when explaining the steps?
👉 Yes. All screens were designed to answer potential questions that users are likely to ask, based on all the information we had from conducting demo calls.
Equip is a self-serve, B2B SaaS product in the HR Tech domain, that helps recruiters screen candidates across skills with its automated assessments.
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