How Macmillan got 71% of their survey respondents interested in their Digital Courseware Platform, Achieve
Learn how Ashley Rhoden, Executive Product Marketing Manager @ Macmillan, harnessed the power of Storylane to spark excitement and engagement for Achieve, an innovative education platform. Resulting in 71% of survey respondents expressed greater interest in Achieve!
Why did this demo work?
👉 Showcasing trust and credibility:
Achieve is co-developed by learning science experts, making it a trusted solution for educators. With Storylane, Ashley created an interactive demo that allowed users to experience the platform's value firsthand—no special access required.
👉 Solving challenges, not listing features:
The demo emphasized how Achieve addresses educators’ pain points, focusing on the “why” behind each step instead of overwhelming users with features.
👉 Designed with busy professionals in mind:
Knowing educators are always pressed for time, they kept each step concise. The goal was to cut straight to the "meat" of the product—delivering value quickly and efficiently.
Similar Success Stories
.svg)
Make buying easy with Storylane
Chat with our demo expert to find out how 2500+ companies use Storylane to drive more revenue
