How Macmillan got 71% of their survey respondents interested in their Digital Courseware Platform, Achieve
Learn how Ashley Rhoden, Executive Product Marketing Manager @ Macmillan, harnessed the power of Storylane to spark excitement and engagement for Achieve, an innovative education platform. Resulting in 71% of survey respondents expressed greater interest in Achieve!
Why did this demo work?
👉 Showcasing trust and credibility:
Achieve is co-developed by learning science experts, making it a trusted solution for educators. With Storylane, Ashley created an interactive demo that allowed users to experience the platform's value firsthand—no special access required.
👉 Solving challenges, not listing features:
The demo emphasized how Achieve addresses educators’ pain points, focusing on the “why” behind each step instead of overwhelming users with features.
👉 Designed with busy professionals in mind:
Knowing educators are always pressed for time, they kept each step concise. The goal was to cut straight to the "meat" of the product—delivering value quickly and efficiently.
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