How Pulley got 10k+ views and converted thousands of visitors into free users

How Brendan, Account Executive at Pulley, and the team, created a demo to increase self-serve sign-ups, and got:

10k+ impressions
Thousands of free users

Leads

Sales Velocity

Website:

https://pulley.com/

industry:

Cap Table Management

lOCATION:

San Francisco, California, United States

Why did this demo work?

We love grasping interactive demos, so let's start without delay and dive into the details.

📌 Demonstrate the simplicity
Brendan and the team designed each step carefully to showcase how simple and user-friendly it is for a founder to do a very complex task with Pulley.‍

📌 Focus on the benefits and impact, rather than just the product.
By modelling how founders' upcoming fundraising will impact their equity dilution, Brendan and the team were able to demonstrate the value in a more compelling way.

📌 Explain the product features through JTBD.
By walking founders through how they can model their fundraising with Pulley, the interactive demo was educational not only about fundraising but also about how Pulley works — making it twice as effective in helping prospective customers.

Check out the LinkedIn Story

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