Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Stiply's demo.

📌 Keep it ungated
Stiply uses interactive demos to provide leads and website visitors with a firsthand experience of their application, eliminating the need for them to sign up for a trial account. This frictionless approach is crucial to keep the engagement high.

📌 Leverage integrations for insights
A pivotal decision for the team at Stiply was integrating Storylane with Hubspot. This integration not only streamlines the user experience but also provides valuable insights into the usage of their interactive demos on a lead level, enhancing their understanding of user behavior.

📌 Be versatile (vs one size fits all)
Erik and the team employ interactive demos in two distinct ways. Firstly, they showcase the standard flow of their signing tool, providing a comprehensive overview. Secondly, they delve into more specific cases, effectively highlighting key features and functionalities tailored to their audience's needs

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