How SumUp created an interactive demo that led to a 198% higher form submission rate

Learn how Claire Picard, Product Marketing Manager at SumUp, showcased the product through an interactive demo directly on the website resulting in an impressive 198% boost in form submission

5x
Leads
3x
Sales Velocity
industry:
FinTech
lOCATION:
London, England, United Kingdom

Why did this demo work?

Here are the Claire's insights:

👉The interactive demo serves as an excellent showcase for our products, enabling users to explore and interact with our features directly on our website. Our cash register stands out as an intuitive tool, and the demo effectively demonstrates its ease of use.

👉 Self-paced learning. Users take the time to understand the features and functionalities at their own pace via the interactive demo on SumUp’s POS Pro website pages.

What was the reasoning when creating content for each step?

👉 When developing interactive demos, we have carefully integrated the key features of our product to ensure that they are fully represented in the demo experience. The tool allows us to create seamless flows, guiding users effortlessly from start to finish.

👉 Our main objective in designing the demo was to provide users with a quick and clear understanding of the core functionality of our cash register, improving their overall understanding of the product.

Were there any specific things you followed when explaining the steps?

👉 It was important for us to write down exactly what users were doing at each stage to make sure they really understood the different features of POS Pro.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
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How SumUp created an interactive demo that led to a 198% higher form submission rate

Learn how Claire Picard, Product Marketing Manager at SumUp, showcased the product through an interactive demo directly on the website resulting in an impressive 198% boost in form submission

Website
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Industry
FinTech
Integrations
Location
London, England, United Kingdom

Why did this demo work?

Here are the Claire's insights:

👉The interactive demo serves as an excellent showcase for our products, enabling users to explore and interact with our features directly on our website. Our cash register stands out as an intuitive tool, and the demo effectively demonstrates its ease of use.

👉 Self-paced learning. Users take the time to understand the features and functionalities at their own pace via the interactive demo on SumUp’s POS Pro website pages.

What was the reasoning when creating content for each step?

👉 When developing interactive demos, we have carefully integrated the key features of our product to ensure that they are fully represented in the demo experience. The tool allows us to create seamless flows, guiding users effortlessly from start to finish.

👉 Our main objective in designing the demo was to provide users with a quick and clear understanding of the core functionality of our cash register, improving their overall understanding of the product.

Were there any specific things you followed when explaining the steps?

👉 It was important for us to write down exactly what users were doing at each stage to make sure they really understood the different features of POS Pro.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT