Why do you think this demo worked?

👉 Keep the demo ungated to showcase the overall capabilities

The main goal was to include a Storylane demo on Team-GPT’s website to showcase the platform in a ‘real-time’ experience before purchasing. This helped improve conversions from page view to sign-up and increased the overall time spent on the website.

👉 Engage users with hands-on experience

The demo allowed users to experience Team-GPT’s key features and benefits without creating an account. This significantly improved the conversion rate and the quality of sign-ups, as users knew what to expect. It also streamlined the onboarding process for new users, saving them valuable time.

👉 Address the core activities your software does

We wanted to simulate the main activities you can do in the software. It takes the user through a journey (a little story) that simulates the full Team-GPT experience. This significantly enhanced the understanding of what Team-GPT does.

👉Tie each demo step to the benefits for the user

Each step was very small but resulted in a meaningful change and was tied to the benefit for the user. This was an efficient way to introduce the product to potential clients, bridging the gap between understanding the capabilities and effectively implementing them.

Check out the LinkedIn Story

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