Why do you think this demo worked?

👉 Offer custom experiences (DIY and Guided Tours)

We provided the possibility to have a DIY tour and also a guided tour showcasing the feature, so that all the customers would be able to have their own preferred experience. The DIY tour could have also been used as a testing ground to check whether the customer understood the path to use the feature.

👉 Smartly engage users with specific guide callouts

Associate specific guide callouts with different activities in your walkthroughs. For example, use hotspots when you want users to learn navigation (or when they can take an action) and use tool-tips for providing color and detail to what the user is looking at.

👉Go the extra mile and add details to guides

Don’t take obvious queues from callouts for granted (i.e., Hotspot indicator). Cater to audiences of all levels of technical proficiency by including small details. For example, include headers that further distinguish steps in the guide such as “navigation point,” “additional info/tips,” etc. This can help users quickly identify what is actionable versus what is good to know.

👉 Ensure demos speak to all users

Consider users of all levels. Typically, those creating a demo are very familiar with what is demonstrated in the guide. This can create biases that sacrifice valuable information to reduce the guide’s duration. Adding a few additional steps of clarifying detail can be beneficial to your customers grasping a concept.

Check out the LinkedIn Story

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