Welcome to Demo Kitchen, a limited series that explores what goes into cooking up our favorite Storylane demos. In this episode, we’re featuring Ignition, a leading proposal, billing, and payments management platform.
EPISODE 02
Chefs
Meet the people involved in building the product tour
Michael Hadjipourou
Global Lifecycle Marketing Lead,
Pranay Pradhan
Customer Success Manager,
Storylane
Serves
Marketing teams that target professional service businesses
Ingredients
Key use-cases, features, and integrations involved in this demo
Use-cases
#1 - Website conversions
#2 - Sales enablement
#3 - Feature releases
#4 - Lead qualification
Email is a key channel for us, and tools like Storylane enhance our ability to showcase our product in a compelling way. By incorporating interactive demos, we empower prospects to self-educate and conduct their own research, giving them a clear understanding of our value—without the need to start a trial or book a call right away
Thanks to Storylane’s integration with HubSpot, we're able to surface those leads through to our sales team instantly to give them ultimately more educated and warmer leads to close deals
Prep Time
How long did it take to go live with the demo?
3 -weeks
The learning curve doesn’t really stop. We're constantly iterating, changing the steps, adding new features, testing out CTAs and just ever improve that glimpse into our product
Directions
Identify "aha" moments
Work with Sales to identify what triggers aha moments during live demos
Leverage social proof
As awesome as your product is, recognize that prospects value hearing from their peers
Inspire next steps
Focus on product use-cases that inspire buyers to start a trial or talk to sales
Iterate. Iterate. Iterate
Results
The main thing is to constantly evolve the demo. I don't just make something and be happy with it. I keep going back and changing it, iterating it, getting different versions, and hopefully we come out with a better demo at the end of it
The feedback from sales is that prospects that they're speaking with are a lot more educated and they have a better idea of what we actually do in our product, which leads to better sales conversations, which leads to less time trying to educate people in the sales funnel