How to Build a Creative Brief with Slite

A creative brief acts as a project's blueprint established from the very beginning and answers big questions like the whats and the hows. Here’s a tutorial to build one using Slite:

1. Click on the Start with this doc button to get started.
2. Choose the destination for your brief and start by giving a project name.
3. Start with the Background: Describe the context and why this assignment is important.
4. The “How could we” Section can be used to describe the assignment itself.
5. Moving on to objectives - what do we want to achieve by when. Also, give a reason for the objective.
6. Make sure to back your objectives with numbers and a set timeframe. (eg. 30% increase in traffic in 3months)
7. Now, let's define the criterion the assignment needs to meet.
8. The criteria tell us what our end results look like.
9. Lastly, define your Target Audience and provide Assets and an Appendix for additional context.
10. A well-detailed Creative brief helps set the right expectations and ensures the vision of the project is portrayed appropriately.