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How to Integrate Close with ActiveCampaign

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Close CRM with ActiveCampaign via Zapier.

Quick summary

This tutorial shows how to integrate Close with ActiveCampaign using a Zapier Zap, connecting your CRM trigger events to automated marketing actions in just a few steps. By the end, your Close account will automatically push data into ActiveCampaign whenever a specified trigger event occurs.


Steps

  1. Go to the left-side panel and click 'Create'.
  2. Select 'Zaps' from the list of options.
  3. Click 'Trigger' to start the integration process.
  4. Search for 'Close' and choose it from the suggested results.
  5. Specify your preferred 'Trigger Event'.
  6. Tap 'Sign In' and log into your Close account.
  7. Choose the Close organization you want to use and click 'Allow' to grant the necessary permissions.
  8. Tap 'Test Trigger' to run your inputs.
  9. Click 'Continue With Selected Record'.
  10. Find 'ActiveCampaign' and select it as the Action app.
  11. Open the drop-down menu and choose the specific 'Action Event' you want to use.
  12. Tap 'Sign In' to connect your ActiveCampaign account.
  13. Provide the API credentials of your ActiveCampaign account and click 'Yes, Continue to ActiveCampaign'.
  14. Fill out the input fields with the required information.
  15. Click 'Continue' to publish and activate the integration.
  16. Your Close account is now integrated instantly with ActiveCampaign.

📌 Why this matters

Integrating Close CRM with ActiveCampaign via Zapier allows sales and marketing teams to automatically sync lead and contact data between their CRM and email marketing platform without any manual effort. When a trigger event occurs in Close — such as a new lead or updated contact — the integration instantly fires the corresponding action in ActiveCampaign, keeping campaigns timely and data accurate. This no-code automation eliminates data silos between sales and marketing, accelerating follow-up workflows and improving conversion rates. For teams using both Close and ActiveCampaign, this Zapier integration is the fastest way to ensure every CRM event drives the right marketing action in real time.
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