How to Track Social Media Analytics on Sprout Social

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Here's a step-by-step tutorial on how to track social media analytics on Sprout Social:

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1. Click on Reports in the left sidebar menu.
2. Select the specific analytics report you want to view (Profile Performance, Post Performance, etc.).
3. Use the profile selector at the top to choose which social media account(s) to analyze.
4. Adjust the date range in the upper right corner to view data from your desired time period.
5. Scroll through the dashboard to view key metrics such as engagement rate, impressions, and audience growth.
6. Click on the Export button to download reports as PDF or CSV files for further analysis.
7. Navigate to the Listening section to track mentions, hashtags, and conversations around your brand.
8. Use the Team Report option to analyze your team's response time and customer service performance.
9. Set up Scheduled Reports to automatically receive analytics via email by clicking "Add Report" and configuring delivery settings.