How Cascade achieved a 40% CTA click rate and over 200 hours of demo engagement
Learn how Estefania Alonso, Content Strategy Director at Cascade, created an interactive demo to enhance user onboarding, guide prospects seamlessly through the platform, and drive prospects through the sales funnel, resulting in:
- 40% CTA click rate and
- over 200 hours spent interacting with the demo
Why do you think this demo worked?
👉 Provide instant value in the free sign-up flow
The demo allowed users to land on a fully populated instance of Cascade before entering the actual platform. By showcasing Cascade's key features upfront, users were better equipped to understand its value, leading to a smoother transition into the real platform.
👉 Equip the sales team with powerful follow-up tools
Estefania’s team designed the demo for sales to use after calls with prospects. The fully populated Cascade demo helped prospects explore the platform and share it with their team, aiding in their decision-making process.
👉 Collaborate across teams to highlight the best features
This initiative was owned by the marketing team, particularly within content and acquisition. However, the collaboration with other teams was necessary to shape the content before building the demo.
With Product Team: aligned on the most important features to highlight and anticipate upcoming changes that could affect how they showcase the platform.
With Sales Team: conducted interviews with sales reps to identify the "aha moments" during their calls with prospects, understand the narrative they use, and learn which features they demo in detail.
With Customer Success Team: The customer success insights were especially valuable as they shared real use cases from their customers.
Check out the LinkedIn Story
