How Premier Food Safety Achieved 59% engagement, 24% CTA conversion, and over 173 hours of demo engagement.
Learn how Claudia Keefer, VP of Training & Product Development at Premier Food Safety, designed an interactive demo to support the transition to a new LMS platform, helping streamline customer onboarding, feature adoption and reduce the number of support requests, resulting in:
- 59% engagement rate,
- 24% CTA conversion, and
- over 173 hours of total interaction time.
Why did this demo work?
👉 Tailor content to user types
Claudia's first step was to recognize that the customer base consists of two distinct user groups: Group Administrators and Individual Users. She created a branched demo that allowed each type of user to explore only the features relevant to them, making the onboarding process seamless and tailored to their specific needs.
👉 Support with microtutorials
In addition to the main demo, Claudia developed a set of detailed microtutorials for common user actions. These microtutorials, linked from the FAQs page and categorized by user type, offered step-by-step guidance for users performing key tasks, reducing reliance on customer support.
👉 Highlight only the key features
Claudia's team was already very familiar with the most commonly used features in the previous iteration of the platform, which had been in use for 10+ years. They used this knowledge to select key features to highlight in the main product tour.
👉 Collaborate with the support team to refine the demo content
Claudia worked closely with the customer support team to ensure the demo content addressed the most common user requests. This feedback helped shape the microtutorials, ensuring they were as helpful as possible for end-users.
Check out the LinkedIn Story
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