How Welder Boosted Demo Sign-Ups with Over 100 Hours of Total Engagement in 3 months
Learn how Maarten, Founder at WELDER, used Storylane to create an interactive demo that gave potential clients an in-depth look into their software, bridging the gap between curiosity and action, resulting in:
- Increased sign-ups and
- Over 100 demo engagement in 3 months.
Why did this demo work?
👉 Lowering the barrier to demo requests
Maarten and the team realized they needed to show more of their product before asking clients to apply for a demo. By adding a Storylane demo to their website, potential clients could experience the product in a more detailed way, reducing friction and making the transition to requesting a demo smoother.
👉 Telling a compelling story
They started with the basics of their software and carefully built a narrative to keep users engaged. Every new version of the demo improved on the story and content based on user feedback and engagement data, ensuring people watched through to the end.
👉 Highlighting key modules
WELDER’s software has 5 different modules. To give users more control, they built an index where users could select which module to explore, making it easier for prospects to see the most relevant parts of the product.
👉 Continuous optimization
Starting with a simple demo, Maarten's team uses data from Storylane’s analytics to understand how far users go and continuously optimize the demo for higher engagement and better results.
Check out the LinkedIn Story
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