How BugHerd got over 150,000 impressions and increased trial conversion rates by 6.45%
Learn how Shilpa Wason, Head of Growth at BugHerd, created an interactive demo on their homepage, boosted user engagement and increased conversions, resulting in:
- Over 150,000 impressions, and
- An increase in trial conversion rates by 6.45% (in a four-week period)
Why do you think this demo worked?
👉 Direct engagement
The interactive demo engaged users directly, allowing them to explore BugHerd’s features through actual use cases. By reducing the abstraction typically associated with understanding new software, the demo helped potential users see the practical benefits of BugHerd, thus encouraging them to start a trial.
👉 Simplified user journey
We crafted a streamlined user journey within the demo, focusing on essential functionality such as initiating feedback, selecting elements to comment on, and managing feedback efficiently. This simplicity maintained user engagement and showcased BugHerd's value proposition effectively.
👉 Iterative refinement
We continually refined the interactive demo based on user feedback and interaction data. The process was streamlined from eight to five steps to maintain user interest and engagement, which significantly increased the average interaction time from 3.5 to over 5 minutes. We also optimized and included a call-to-action in the final step in subsequent variants.
BugHerd is a bug tracking tool & visual feedback software, that can help you streamline your workflow and enhance your team's productivity.
Check out the LinkedIn Story
