ABC of Sensemaking in Sales
How can you boost buyer confidence without overwhelming them?
In today's world, buyers face complex journeys in their decision-making process. They find it challenging to navigate the plethora of information they receive, leading to indecisiveness and, sometimes, lost sales.
The solution to this problem is sensemaking—an approach that removes friction in sales and enhances buyer confidence throughout their journey.
In this episode of GTM On The Go, we talk to Rory Sadler, CEO of Trumpet, as he takes us through the idea of ‘Sensemaking in Sales’
Tune in as we explore how sensemaking can improve the decision-making experience for buyers and help them feel more confident in their purchasing decisions.
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"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT