ABC of sensemaking in sales
How can you boost buyer confidence without overwhelming them?
In today's world, buyers face complex journeys in their decision-making process. They find it challenging to navigate the plethora of information they receive, leading to indecisiveness and, sometimes, lost sales.
The solution to this problem is sensemaking—an approach that removes friction in sales and enhances buyer confidence throughout their journey.
In this episode of GTM On The Go, we talk to Rory Sadler, CEO of Trumpet, as he takes us through the idea of ‘Sensemaking in Sales’
Tune in as we explore how sensemaking can improve the decision-making experience for buyers and help them feel more confident in their purchasing decisions.
How can you boost buyer confidence without overwhelming them?
In today's world, buyers face complex journeys in their decision-making process. They find it challenging to navigate the plethora of information they receive, leading to indecisiveness and, sometimes, lost sales.
The solution to this problem is sensemaking—an approach that removes friction in sales and enhances buyer confidence throughout their journey.
In this episode of GTM On The Go, we talk to Rory Sadler, CEO of Trumpet, as he takes us through the idea of ‘Sensemaking in Sales’
Tune in as we explore how sensemaking can improve the decision-making experience for buyers and help them feel more confident in their purchasing decisions.
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By tailoring your demos to address their specific pain points, you can significantly increase your chances of closing the deal.
In this episode of GTM On-The-Go, Max LÜPERTZ, Presales Coach @ PRESALES ROCKS, shares valuable insights on tailoring your approach to customer needs. Learn how understanding their search terms and past attempts to solve a problem can help you customize your approach. Discover effective ways to create urgency and outline solution options without hard selling.
Max also discusses managing expectations, demo automation, and leveraging customer champions.
Don't forget to tune in!
Being sales-led or product-led is NOT a binary choice.
If you’re a sales-led org, the worst thing you can do is try to switch completely to a product-led model.
Instead, start layering the product-led aspects to the different growth levers–acquisition, retention, and monetization–in your existing strategy.
In this episode of GTM On-The-Go, Ben from PLGeek and Madhav discuss the nuances of running PLG initiatives in a sales-led organization. They discuss the core ideas that help with a smoother transition and, most importantly, the mindset to have before committing to motion.
You don't wanna miss this one!
Welcome to our latest GTM On-The-Go episode with Connor Lewis, Founder of Studio Lewis, where we talk about crafting engaging and effective product explainer videos!
What you'll learn:
- Benefits of Product Explainer Videos: Discover how well-executed explainer videos can simplify complex information and make your product stand out.
- How to Create a Product Explainer Video: We'll walk you through the essential steps from scripting to editing, with a focus on making those crucial first 10 seconds count!
- Types of Product Explainer Videos: Explore different formats—from humorous introductions to detailed demos—that can cater to various audiences and platforms.
- Examples of Effective Explainer Videos: Gain insights from successful case studies like Descript, which brilliantly uses persona-based storytelling to highlight product uses.
- Best Practices for Product Explainer Videos: Learn the golden rules for balancing content complexity, engaging emotionally with your audience, and creating tailored content for different stages of the customer journey.
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