How to personalise demos for different buying stages

Your created demands won't convert if you don't do the following:

- Use Qualified Held Meetings as a metric to assess leads beyond just initial interest.
- Use interactive demos to boost your re-engagement efforts.
- Focus on problem-solving, rather than pushing for immediate lead capture.

In our latest GTM On-The-Go episode with Tara Robertson, Head of Demand Generation at Chili Piper, we uncovered a plethora of insights ranging from target audience alignment to conversion optimization through user experience.

How can you boost buyer confidence without overwhelming them?

In today's world, buyers face complex journeys in their decision-making process. They find it challenging to navigate the plethora of information they receive, leading to indecisiveness and, sometimes, lost sales.

The solution to this problem is sensemaking—an approach that removes friction in sales and enhances buyer confidence throughout their journey.

In this episode of GTM On The Go, we talk to Rory Sadler, CEO of Trumpet, as he takes us through the idea of ‘Sensemaking in Sales’

Tune in as we explore how sensemaking can improve the decision-making experience for buyers and help them feel more confident in their purchasing decisions.

Your prospects do not care about the beginning of your demo. They don't want to see the login screen or hear about the setup.

So, how can you get them interested?

The answer lies in storytelling.

Weaving a narrative around your prospect’s biggest challenges spikes their attention and makes the demo engaging.

In this episode of GTM On-The-Go, Madhav Bhandari, Head of Marketing at Storylane, sat down with Andrew Hatfield, Founder & CEO of Deepstar Strategic, to decode the impact of storytelling in demos.