How to Introduce Product-Led Motion in Sales-Led Companies
Being sales-led or product-led is NOT a binary choice.
If you’re a sales-led org, the worst thing you can do is try to switch completely to a product-led model.
Instead, start layering the product-led aspects to the different growth levers–acquisition, retention, and monetization–in your existing strategy.
In this episode of GTM On-The-Go, Ben from PLGeek and Madhav discuss the nuances of running PLG initiatives in a sales-led organization. They discuss the core ideas that help with a smoother transition and, most importantly, the mindset to have before committing to motion.
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"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT