First 90 days as a head of marketing

In this episode of GOTG with Canberk Beker, Head of Growth at ‪@HockeyStackB2B‬, learn how to enhance your content strategy using data.

Discover how to add depth to your content marketing strategy and create more impactful content through data analysis and insights.

He also talks about how HockeyStack ideates, creates, and executes its Labs Reports.

In the often serious and corporate world of B2B, injecting some humor into your marketing and sales efforts can be a game-changer. But using humor the right way is crucial - you don't want to come across as unprofessional or miss the mark entirely.

This video explores the benefits of using humor strategically in your B2B initiatives. You'll learn how comedy can grab attention, make your brand memorable, build rapport with prospects, and ultimately drive more sales.

We'll explore tips for creating humorous yet authoritative B2B content that resonates.

But humor alone isn't enough - we'll emphasize the importance of pairing laughs with substance. You'll learn how to expertly blend amusement with thought leadership, value propositions and clear calls-to-action.

In our latest GTM On-The-Go episode, Tim Davidson, Founder and VP of Marketing at B2B Rizz talks about making B2B marketing interesting.

Your created demands won't convert if you don't do the following:

- Use Qualified Held Meetings as a metric to assess leads beyond just initial interest.
- Use interactive demos to boost your re-engagement efforts.
- Focus on problem-solving, rather than pushing for immediate lead capture.

In our latest GTM On-The-Go episode with Tara Robertson, Head of Demand Generation at Chili Piper, we uncovered a plethora of insights ranging from target audience alignment to conversion optimization through user experience.