How to create the perfect product explainer video?
In this episode, we’ll cover...
Welcome to our latest GTM On-The-Go episode with Connor Lewis, Founder of Studio Lewis, where we talk about crafting engaging and effective product explainer videos!
Welcome to our latest GTM On-The-Go episode with Connor Lewis, Founder of Studio Lewis, where we talk about crafting engaging and effective product explainer videos!
What you'll learn:
- Benefits of Product Explainer Videos: Discover how well-executed explainer videos can simplify complex information and make your product stand out.
- How to Create a Product Explainer Video: We'll walk you through the essential steps from scripting to editing, with a focus on making those crucial first 10 seconds count!
- Types of Product Explainer Videos: Explore different formats—from humorous introductions to detailed demos—that can cater to various audiences and platforms.
- Examples of Effective Explainer Videos: Gain insights from successful case studies like Descript, which brilliantly uses persona-based storytelling to highlight product uses.
- Best Practices for Product Explainer Videos: Learn the golden rules for balancing content complexity, engaging emotionally with your audience, and creating tailored content for different stages of the customer journey.
In this episode, we’ll cover...
Welcome to our latest GTM On-The-Go episode with Connor Lewis, Founder of Studio Lewis, where we talk about crafting engaging and effective product explainer videos!
Welcome to our latest GTM On-The-Go episode with Connor Lewis, Founder of Studio Lewis, where we talk about crafting engaging and effective product explainer videos!
What you'll learn:
- Benefits of Product Explainer Videos: Discover how well-executed explainer videos can simplify complex information and make your product stand out.
- How to Create a Product Explainer Video: We'll walk you through the essential steps from scripting to editing, with a focus on making those crucial first 10 seconds count!
- Types of Product Explainer Videos: Explore different formats—from humorous introductions to detailed demos—that can cater to various audiences and platforms.
- Examples of Effective Explainer Videos: Gain insights from successful case studies like Descript, which brilliantly uses persona-based storytelling to highlight product uses.
- Best Practices for Product Explainer Videos: Learn the golden rules for balancing content complexity, engaging emotionally with your audience, and creating tailored content for different stages of the customer journey.
Related Articles
Your prospects do not care about the beginning of your demo. They don't want to see the login screen or hear about the setup.
So, how can you get them interested?
The answer lies in storytelling.
Weaving a narrative around your prospect’s biggest challenges spikes their attention and makes the demo engaging.
In this episode of GTM On-The-Go, Madhav Bhandari, Head of Marketing at Storylane, sat down with Andrew Hatfield, Founder & CEO of Deepstar Strategic, to decode the impact of storytelling in demos.
Do you want to boost your engagement on LinkedIn and stand out from the crowd?
In the world of SaaS, practically everyone lives on LinkedIn. Everyone craves to build a strong presence on LinkedIn. Be it to build a personal brand or to improve advocacy for their organization, LinkedIn is a go-to Platform for all B2B SaaS professionals.
That said, most of us haven’t figured out the art of commenting on LinkedIn.
That's why we invite you to join us for this week’s “GTM On The Go,” where our own Head of Marketing, @ Madhav Bhandari, chats with the brilliant @Ashley Faus, who heads Lifecycle Marketing at @Atlassian.
Join us as we dig into the “Art Of Commenting on LinkedIn,” the only guide you need to cultivate a strong presence in your niche and make meaningful connections that help you stand out in the crowd!
In this episode, Madhav Bhandari, Head of Marketing at @Storylane.io, talks with Jonathan Bland, Cofounder @ Omni Lab Consulting, a leading demand gen agency for growth-stage startups, primarily specializing in augmenting paid efforts.
With over 15 years of experience in SaaS, Bland has been a driving force behind 4 VC-backed SaaS companies and has consulted with over 100 companies.
Join him as we talk about the tips to build a better pipeline using paid social!
Make buying easy with Storylane
Chat with our demo expert to find out how 2500+ companies use Storylane to drive more revenue