How to Create the Perfect Product Explainer Video?
Welcome to our latest GTM On-The-Go episode with Connor Lewis, Founder of Studio Lewis, where we talk about crafting engaging and effective product explainer videos!
What you'll learn:
1. Benefits of Product Explainer Videos: Discover how well-executed explainer videos can simplify complex information and make your product stand out.
2. How to Create a Product Explainer Video: We'll walk you through the essential steps from scripting to editing, with a focus on making those crucial first 10 seconds count!
3. Types of Product Explainer Videos: Explore different formats—from humorous introductions to detailed demos—that can cater to various audiences and platforms.
4. Examples of Effective Explainer Videos: Gain insights from successful case studies like Descript, which brilliantly uses persona-based storytelling to highlight product uses.
5. Best Practices for Product Explainer Videos: Learn the golden rules for balancing content complexity, engaging emotionally with your audience, and creating tailored content for different stages of the customer journey.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT