How to convert created demand?
Your created demands won't convert if you don't do the following:
- Use Qualified Held Meetings as a metric to assess leads beyond just initial interest.
- Use interactive demos to boost your re-engagement efforts.
- Focus on problem-solving, rather than pushing for immediate lead capture.
In our latest GTM On-The-Go episode with Tara Robertson, Head of Demand Generation at Chili Piper, we uncovered a plethora of insights ranging from target audience alignment to conversion optimization through user experience.
Your created demands won't convert if you don't do the following:
- Use Qualified Held Meetings as a metric to assess leads beyond just initial interest.
- Use interactive demos to boost your re-engagement efforts.
- Focus on problem-solving, rather than pushing for immediate lead capture.
In our latest GTM On-The-Go episode with Tara Robertson, Head of Demand Generation at Chili Piper, we uncovered a plethora of insights ranging from target audience alignment to conversion optimization through user experience.
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