How to weave storytelling in demos

Being sales-led or product-led is NOT a binary choice.

If you’re a sales-led org, the worst thing you can do is try to switch completely to a product-led model.

Instead, start layering the product-led aspects to the different growth levers–acquisition, retention, and monetization–in your existing strategy.

In this episode of GTM On-The-Go, Ben from PLGeek and Madhav discuss the nuances of running PLG initiatives in a sales-led organization. They discuss the core ideas that help with a smoother transition and, most importantly, the mindset to have before committing to motion.

You don't wanna miss this one!

In our first-ever byte-sized interview series, Madhav Bhandari, Head of Marketing at @Storylane.io, talks with Jonny Butler, Head of Marketing at OneUp Sales.

Butler has an impressive track record of delivering results across demand generation and growth marketing across his 10+ years of experience at companies like Leadfeeder and Dealfront.

He shares with us his insights on one of the most pressing questions every new senior marketing hire at a growth stage SaaS org has had - What should we focus on in the first 90 days? What are some of the best lead-generation activities in 2024? And a lot more!

Your ICP research is bound to fail if you don’t understand the following:

1. Your market
2. What your prospects need
3. How your prospects prefer to be engaged

To ensure it succeeds, you've to make active listening the foundation of your ICP research, gain macro insights from industry experts to understand your market, apply an 80:20 focus between prospects and existing customers, among other techniques.

That's how you shift from scattergun marketing to targeted engagement.

In this episode of GTM On-The-Go, Sonia Moaiery, Director of Product Marketing at Skilljar and Madhav Bhandari, Head of Marketing at Storylane discuss the nuances of conducting, presenting, and acting on ICP research.